Sane cat lady into #cloud #contentmarketing & #socialmedia, with feminism & social justice thrown in. Views are my own.
Seattle, WA
Joined October 2006
- Tweets31.6K
- Following2.7K
- Followers5.1K
- Likes2.3K
Heidi Miller retweeted
Meet Laurie Parfitt, CMO at SōRSE, drawn to cannabis because it's an industry that celebrated her instead of tolerating her.
Her advice: "Create your own luck. #Cannabis is hard for everyone, but it's the most rewarding. Stick with it!"
ow.ly/WW6T50YzmQi
Heidi Miller retweeted
Heading to @intlcbc Berlin 2026 (April 13-15), Europe's largest cannabis B2B trade show.
We're offering €200 off tickets with code ICBC25S before prices increase March 18th.
Register here: nam04.safelinks.protection.o…
Heidi Miller retweeted
Our CEO Howard Lee is speaking TODAY at 2:30 PM at #AltBevExpo on flavor in #cannabis beverages: Flavor is King: Trends in Taste, Sweeteners, and Sensory Experience.
altbevexpo.com
Heidi Miller retweeted
IgniteIT Cannabis is tomorrow! Catch the “Great Weed, Fewer Buildings” panel with Howard Lee and other experts sharing how product-first strategies fuel #cannabis growth.
Details: cannabismarketspotlight.com/…
Heidi Miller retweeted
WSWA showcase: @drinkwynk, @Climbing_Kites, Willie's Remedy, @cannabisseltzer
4 different strategies for hemp beverages—from CPG legacy players to challenger brands with real products & real distribution models.
Schedule a meeting with us during WSWA: sorsetech.com/events-2/
Heidi Miller retweeted
This week, we brought the SōRSE team together for some fun!
Teams competed to solve riddles on a photo scavenger hunt. 📸
This is what happens when you put tech people and scientists together, give them a puzzle, and let 'em loose in Seattle! 👏 #TeamWorkMakesTheDreamWork
Heidi Miller retweeted
Some great news in the #hemp beverage space: @sproutsfm grocery chain launches THC drinks across 115 stores in Texas & Florida starting Monday.
And congrats to Powered by SōRSE brands @drinkwynk & @drinkcann for being part of this new development!
bevnet.com/news/2026/sprouts…
Heidi Miller retweeted
BREAKING: Bipartisan #HR7024 introduced to extend #hemp sunset from 12 months to 3 years
The extension prevents industry collapse while allowing time for smart regulation
➡️ Action: Call your rep to co-sponsor the bill. sorsetech.com/hr7024-hemp-in…
Heidi Miller retweeted
Want to know the secret to successful #cannabis products? 🍁
SōRSE CEO Howard Lee will be joining industry experts to talk formulation & production for winning cannabis beverages. 🏆
@BzCannabis registration discount here: 👇
cannabismarketspotlight.com/…
Heidi Miller retweeted
Most #cannabis #emulsion providers claim the same thing. So how do you choose? 🤔
📊 Ask for the data behind them. 📊
You’ve heard “measure twice, cut once”? With emulsions, you need to measure 6 times at 3 temperatures over 12 months to choose one!
sorsetech.com/choosing-canna…
Heidi Miller retweeted
The #cannabis space is full of products, so how can yours stand out? 🍁
SōRSE CEO Howard Lee will answer that at @BZCannabis Spotlight New Jersey on Feb 10 on the panel "Great Weed, Fewer Buildings: Product First, Margin Follows."
cannabismarketspotlight.com/…
Great news!
With today’s executive order reclassifying #cannabis from Schedule I to Schedule III, we are excited to be moving in the right direction. While this order falls short of full legalization, it is still meaningful progress. #ScheduleIII
Wondering what to do now that the hemp D9 market is banned? Here are 7 steps you can take to help shape the future of legal #hemp. #regulatory
"We are not bystanders."
With Farm Bill renewal approaching, every #hemp stakeholder—farmers, manufacturers, consumers—has a voice in shaping what comes next.
Read our breakdown of 7 actionable steps you can take to ensure hemp's #regulatory future:
sorsetech.com/seven-steps-no…
Why is smoking #cannabis SO MUCH more rounded than beverages? This 🧵 explains why--and how drink makers can provide more of an entourage effect in cannabis beverages!
#Cannabis drinks don't deliver the same experience as combustion.
While smoking delivers layered, nuanced effects from 550+ compounds working together, most beverages currently rely on THC isolates.
The entourage effect is missing. Here's why—and how that's changing 🧵
I'm excited to see alcohol brands making the move into #cannabis beverages! But we see a lot of classic mistakes from first-time cannabis brands--this blog post is our food scientists' advice on avoiding them.
The #cannabis #beverage market hit $1B in 2024, and alcohol brands are entering the space. But 🍁 cannabinoids ≠ alcohol.
Three mistakes new-to-cannabis brands should avoid: sorsetech.com/developing-can…
Big beverage manufacturers obsess over specific gravity, but most #cannabis 🍁 beverages ignore it entirely. 😱
This post explains why matching your emulsion's SpG to your beverage's density helps your products stay stable on store shelves.
❓Why does your #cannabis seltzer stay mixed but your soda separates after a few months?
💡 Specific gravity mismatch.
📓 We break down why using one emulsion (0.95 SpG) for all beverages—regardless of sugar content—creates stability problems.
sorsetech.com/4-reasons-cons…
Heidi Miller retweeted
Hey beverage makers 👋! Did you know that:
📉 Alcohol sales are declining
📈 Non-alcoholic sales hit $1B
📈 the #cannabis beverage market is exploding at 19.2% annual growth rate?
This blog post evaluates the market opportunities in cannabis beverages: sorsetech.com/why-the-cannab…
Heidi Miller retweeted
Congratulations 🎉to Powered by Sōrse beverages
@drinkcann, @drinkwynk & Dope Drinks for making
@CannabisNow ’s Top 10 Best Summer #cannabis Drink list for 2025!
Congratulations to Powered by Sōrse drinks @drinkcann, @drinkwynk & Dope Drinks for making @CannabisNow’s Top 10 Best Summer T H C Drink list 2025! #cannabis
cannabisnow.com/best-thc-dri…
Heidi Miller retweeted
We had a great time yesterday at @bevnet's Chicago meetup! instagram.com/reel/DNYvScEht…
Heidi Miller retweeted
Fun at the Budtender Slam at @MJUnpacked!
And thank you to budtenders for calling out The Original Major beverages, which are #PoweredbySorse, as the best products in the Missouri recreational #cannabis market!
