Your content does two things for you:
1) shows the world you’re skillful
2) shows the world you’re a trustworthy human that sticks around
We’re here to get to know you.
We are looking for signals to trust you.
For that, we have to relate to you.
See the hole in the donut? That hole makes you unique. It matters just as much as the meaty part.
Your content shouldn’t leave out that hole. Because…
- Whatever weaknesses you have, others have some too.
- Whatever failures you've had, others had some too.
- Whatever losses you’ve suffered, others suffered some too.
Show us the hole in you.
For only after we trust you, we’ll learn from you, we’ll buy from you, we’ll befriend you, we’ll help you.