We sent ONE HUNDRED thank yous in a week We thanked customers, partners and affiliates We even shipped our own system to compose thank you emails, attach videos and discount codes, and track open rates and replies Senja's new marketing strategy is built on the belief that marketing needs to be MORE human And this is just one thing we've started doing to deliver on it

Guess who just got ROASTED Awesome experience with @asmartbear and @esbenfj We talked about the challenges of growing Senja from $1,000,000 ARR Lots to reflect on, and execute But for now I am just feeling grateful for their time And the opportunity to keep learning, and become a better founder

Here's the link to hang out with them luma.com/senja-hsjb

Your landing page sucks It tries to please everyone, which means it never does And as a result you spend 100s of hours working on marketing that should drive sign ups but doesn't Worse, your paid ads will be costly, ineffective and impossible to scale ​Most landing pages show the same content to every visitor The same headline, the same pitch, and the same call-to-action as someone who's been reading your emails for a year To fix it, you need to personalize your landing page Change the headline, pitch, proof and CTA per visitor If you want to learn more about this, join @brennandunn and @startupwithana in about 30 mins ....

Empathy Understanding how your customers think, and what they want and need To me this is one of the most powerful remaining moats in SaaS If anyone can ship fast, shipping the right things and educating customers on them, becomes much more important It’s not always as fun or as easy as a 24/7 vibe coding marathon. Which is exactly why you need to do it. That’s why I’m re-reading Deploy Empathy by my awesome friend @mjwhansen. It has practical advice and specific playbooks for running effective customer interviews. This isn’t the same as chatting to customers. Instead it's growing a deep understanding of their problems, the words they use to describe them, and what they're really trying to get done. If you're building something, read it.

Senja's new engineer is GOATED → Works through the night → Reviews my open PRs → Fixes and merges → Films a video of the changes → Records a voice over w/ some sass → Sends to the team in Slack And he's 100% AI Here he is in action

Do exactly what @KateBour is suggesting Share what you're learning, share where you're stuck Build the muscle of debating your ideas and exploring multiple strategies Journal to reflect on your strengths / competitive advantages and make sure you're using them Specifically with overthinking - you can't think out of thinking, you have to move the body