JΛTΞS

After hosting dozens of crypto events at conferences over the last 6 years, I thought I'd branch out and went to Mexico City's art fair for research. An art fair is basically the same thing as a crypto conference, just for a different industry. They do three things drastically better: 1. Focus on showing the work. The actual produced work is the primary agenda. You walk in and you're surrounded by it. Tech struggles with this because the work lives online, but that's not an excuse, just a lack of imagination. Even if it's just a few iPads at the booth, it can be made tangible. Crazy how little effort goes into showing what we're building at events that cost so much. 2. They take relationships seriously. Art fairs lean fully into why these events exist: relationships. Real time and effort goes into creating spaces that foster connection, build trust, and keep people coming back. Relationships move every industry. Tech people act like they don't, but they do. Let's design for it. 3. Brands extend. Brand collaborations in the art world are more daring, and somehow still make sense. Salomon sponsoring a party that's literally just beautiful people in a room and it works, because the association is right. An interior design company focusing on lamps collaborating with a well-known local restaurant to customize a space mixing lights, seafood, and art. Even if they only sell a fraction of what's on display, it's all about extending the world of the brand. Crypto events are so timid, renting a bar and calling it a "happy hour." Excited to bring a lot of this into what we're building this year @boundlesshq .

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We’re excited to announce that we’re running Rabbitholeathon 3.0 this summer: an intimate retreat for young technologists dedicated to exploring your curiosities on a topic of your choice and sharing your learnings with others 🐇🕳️