A public opinion research firm that specializes in the voters, consumers, and communities that are actively reshaping politics, culture, and markets.
Washington, DC
Joined September 2026
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What’s moving Black voters this November, and what’s holding them back? Join @t_woodbury1 and Danielle Lemi on Tuesday, Oct. 27 at 3 PM ET as we unpack mobilization, motivations, voter suppression, and what’s at stake for the midterms and beyond.
Register: events.teams.microsoft.com/e…
HIT Strategies retweeted
Excellent analysis of how to assess a polling firm and poll’s credibility
15 days until Election Day, and the polls are about to come fast, but not all of them deserve your attention. In our latest Substack, @Jlrube, shares the four things he checks before he takes a poll seriously.
hitstrategies.substack.com/p…
HIT Strategies retweeted
Especially in light of the Wedgewood & SoCal sagas of the last few days, this is something every poll watcher — from political journalists, to election nerds, to campaign staffers, to armchair polling experts — should read every word of.
@Jlrube really nails this.
15 days until Election Day, and the polls are about to come fast, but not all of them deserve your attention. In our latest Substack, @Jlrube, shares the four things he checks before he takes a poll seriously.
hitstrategies.substack.com/p…
Not every poll deserves a headline. The Wedgewood "experiment" showed what happens when we skip the basics: Who’s behind it? How was it fielded? Who was sampled? Our latest Substack breaks down how to judge poll quality to ensure research integrity.
hitstrategies.substack.com/p…
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We had the opportunity to talk to @AdamLMahoney at @CapitalBNews about our work with Climate Equity Action Fund on Latino and Black voters in battleground states. Read the piece to see what our senior analyst, Erica Tebbs, had to say.
capitalbnews.org/black-voter…
HIT Strategies retweeted
Yesterday I authored a Substack that said a key criteria for judging a poll is that there are people willing to put their name and face beside the data.
Today we have a fraudulent org that put out fake polling without ever putting a name or a face beside the data.
Link below
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15 days until Election Day, and the polls are about to come fast, but not all of them deserve your attention. In our latest Substack, @Jlrube, shares the four things he checks before he takes a poll seriously.
hitstrategies.substack.com/p…
HIT Strategies retweeted
For two strong exceptions to the “almost” in this, please follow @WayToWinAF and @HITStrat, two groups who absolutely work to understand Black men. (And everyone else)
Hundreds of thousands of Black men are sitting out elections in Ohio. Almost no one is asking them why. ms.now/news/ohio-black-men-v…
We are 3 weeks out from Election Day.
Join @t_woodbury1 tomorrow, for an important conversation on what to expect for election night and how to organize around election results, hosted by @WeAreMarchOn.
Link to register: secure.actblue.com/donate/el…
HIT Strategies Founding Partner and President, @t_woodbury1, will be a featured speaker at the @urbanleaguela's 2026 Empowerment & Policy Conference, Declaration: Equity, Innovation & Black Futures, tomorrow in New Orleans.
events.urbanleaguela.org/dec…
HIT Strategies retweeted
BE A PART OF THE DECLARATION!
📅 October 14, 2026
📍 Ernest N. Morial Convention Center
🎟️ Free admission
Come be part of the conversation. Register today at urbanleaguela.org/declaratio…
A year ago, we said America was at an inflection point and named three paths forward. This week, our partners score that thesis, share what our research found along the way, and set the one for the year ahead.
hitstrategies.substack.com/p…
Our research and messaging on trans inclusion are making their way into political ads as we head into November's elections. This work is helping campaigns push back against anti-trans attacks while staying grounded in values of inclusion and dignity.
washingtonpost.com/politics/…
