Spearheaded by @KathPay, a recognised industry thought leader, our consultants are some of the most experienced and successful email marketers in the industry.
London, England
Joined August 2015
- Tweets3.6K
- Following252
- Followers650
- Likes700
Every time you ask for your subscribers attention you pay an opportunity cost. Repeatedly offering too little for their time risks training your recipients to subconsciously ignore your emails.
Here's what can be done:
tinyurl.com/5865n55v
#EmailMarketing #EmailTips
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In the new Holistic Insights:
🥱The Deliverability Cost of Training Subscribers to Ignore You
😡Your Customer Just Bought It. Why Are You Still Trying to Sell It to Them?
🖥️ AI can find patterns, but marketers must figure out what they mean.
And More!
tinyurl.com/bafprurj
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GURU 2026 starts tomorrow!
Don't miss Kath Pay and other industry leaders at the biggest online email conference in the world.
Running 12&13th November. Find out more: bit.ly/48X7RZd
#EmailMarketing #EmailEvents #GuruConference
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Holistic's Kath Pay will be speaking as part of The London Forum, LIVE, on the 16th and 17th November!
Find out more here: bit.ly/4jceOLo
#EmailMarketing #TheLondonForum #EmailEvents
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What if AI’s greatest contribution to marketing is helping us understand more instead of just producing more?
Even then, true value comes in not just understanding newly discovered patterns, but in understanding what they mean.
tinyurl.com/yvrv64s4
#EmailMarketing
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Don't miss Kath Pay's panel at GURU 2026: AI Has Commoditized Copy. Now What?
She's speaking on day one of the event, November 12th, at 4:22PM ET!
Save your free spot here: bit.ly/48X7RZd
#EmailMarketing #GuruConference #EmailEvents
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Not listening to the messages your customers are sending you is a quick way to lose their interest and attention.
Say by trying to sell them things you already sold them.
Kath Pay examines how this happens, why it's a problem and what to do about it.
tinyurl.com/2v7c34jd
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Don't miss Kath Pay speaking at GURU 2026, the biggest online email marketing conference in the world!
November 12-13th, from 10:30 AM ET.
Find out more here: bit.ly/49xhcXW
#EmailMarketing #DigitalMarketing #GuruConference #EmailEvents
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AI doesn't think or experience things like humans do, so relyiing on it to guide a customers journey is problematic.
Discussing this in a State of Email Webinar from Validity, Danielle Gallante and our own Kath Pay
Watch it free: tinyurl.com/3e7h6dv4
#StateofEmail
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Don't miss Kath Pay speaking at the London Forum!
16th & 17th November - Don't miss it!
Find out more here: londonforum.org.uk/
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Holistic's Kath Pay will be speaking at GURU 2026 in just over 3 weeks!
There's still space for signups for the worlds largest online email marketing event so reserve yours now to hear Kath and other experts from across the industry!
bit.ly/49xhcXW
#Guru2026
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In the latest Holistic Insights...
🧠AI Can Scale Your Thinking, But First YOU Need To Do Some
🔍When Personalisation Crosses the Line
📦How AI Turns Your Original Ideas Into Conventional Thinking
And more!
Read it here: tinyurl.com/3rxsvvza
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Conventional wisdom suggests more options is better, but decision fatigue means that every option is one step closer to no action taken and no decision made.
Taking the thought out of "What's for Dinner" is the key to Hello Fresh's success says Kath Pay bit.ly/4ez7uGd
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What AI puts out, and what people pay attention too are often not in alignment leading to a breakdown in your efforts to communicate with your customer.
Join Kath Pay and Danielle Gallant for a webinar this 21st October at 12PM ET
Save your spot: lnkd.in/eJKka_v9
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You think you know your customers based on all the data you have about them. But even if you do, should you act on it?
Kath Pay explores the line between helpful marketing and invasive pitching:
holisticemailacademy.com/202…
#EmailMarketing #DigitalMarketing #EmailStrategy
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Don't miss Holistic's Kath Pay and her panel "AI Has Commoditized Copy, Now What?". Happening LIVE on 12th November as part of Guru Conference 2026!
Go to bit.ly/48X7RZd and save your spot!
#EmailMarketing #EmailEvents #GuruConference
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Holistic's Kath Pay will be speaking next month at the London Forum!
Join her, and contributors from across the industry in person at this special event in the UK this 16 & 17th of November!
Visit bit.ly/4jceOLo for more information
#EmailMarketing #TheLondonForum
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In the latest Holistic Insights
📉Personalisation Isn’t Free: When Is More Relevance Worth the Cost?
🔮Your Email’s Job Isn’t to Sell. It’s to Make the Decision Easier.
🦄An Email Newsletter Can Be Almost Anything—That's a Good Thing
Read here: tinyurl.com/26fff7xw
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AI Has Commodified Copy. Now What?
Find out with Kath Pay at Guru Conference 2026, ⭐ LIVE ⭐- November 12th @ 5 PM ET!
Registration is free but spaces are limited so book now: bit.ly/49xhcXW
#EmailMarketing #GuruConference #EmailCopy
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Kath Pay is back for GURU 2026!
Join her and dozens of other thought leaders from across the industry for the largest free online email conference in the world!
This November 12-13! Book your free spot now: bit.ly/48X7RZd
#EmailMarketing #GuruConference
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