Scaling YouTube automation business.
England
Joined May 2022
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Six months ago I was barely making $4k/mo. Today it's $40k.
It’s taken nearly two years, going back to zero twice, and a lot of mistakes to get to where I am now, yet we are only just getting started.
I don't want to come across like I've cracked it, because I'm far from it, and it'd be doing my journey a disservice to pretend otherwise.
I started YTA in late 2024, and like everyone else who stumbled across this business model, I presumed this was as easy as choosing any niche, doing $10k/mo, then finding another and repeating. But that's not been my experience at all. It's been small ups and downs for a long time with nothing really landing, then when something finally does work, losing it again.
For most of that first stretch the only things I did consistently right were reaching out to people, taking a lesson out of everything, failures included, and being insanely obsessed with succeeding.
I reached out to @TennexYT at the start of 2025, and although he did not owe me anything, he answered every question and gave me whatever advice he could. Even small interactions here and there gave me the motivation I needed during times I was questioning everything.
Then somewhere in there I made a bit of money, felt like I was finally getting somewhere, and lost it all again. A lot of people at that point sit on what they've made because they don't know where their next success will come from. I put every penny back in. Coaching, systems, team building. I was 18 months into this business model without taking a single pound of profit.
That's how I ended up in coaching with @wizofYT
After speaking highly of his experiences so far, Tennex pointed me in Andrew's direction, and that was the first big turning point of the whole two years. There are a lot of coaches on X. He was someone you could just tell had it nailed on, no fluff, just results driven. Tools, structure, training, all of it real. All you had to do was fully commit, so I did.
We went from 0 monetised, 0 income and still paying out expenses every month, to 10 monetised channels in 2 months doing 5 figures, but like everyone else at the start of 2026, we got hit by the demonetisation wave and it took almost everything we had built with it. It landed almost exactly as my coaching was ending. All I had left was 1 channel, doing roughly $500/mo.
At the time it felt like I'd burned a load of money for nothing. I hadn't. I'd lost the channels but I still had every skill I'd just spent months learning, and that's a huge reason the rebuild worked.
Shortly after, I reached back out to Tennex for his advice on getting things back on track after seeing that he'd been hit by the same thing. That went from one call, to then working together and getting his guidance to rebuild, which is the biggest factor to where I am now. Not just what to do. I'd spent a year and a half treating this as YouTube. He's the reason I started treating it as a business.
We came up with a plan to start out like a beginner, but with the backing of the team I had built and just scatter launched across as many niches as possible, 10-15 niches in total, with the aim to run with whatever moved.
Funny enough, during this time, the thing that actually took off was the one channel I already had. One I'd never rated, wasn't the fun one, wasn't the one I wanted to work on, barely making money. Turns out that was it. $500/mo, then $2k/mo, then $4k/mo, and off the back of that one channel we built the network out into the same and adjacent niches. 15 monetised, $40k/mo, and now climbing $5/10k month on month.
Which is really the whole lesson. I spent so long assuming everyone else had the better opportunity and chasing whatever looked like the next big move. What changed it was looking at the thing already making money and just doing more of it, but better.
The other one was outsourcing. I'm an obsessive perfectionist and I did every single thumbnail myself for far too long, fine tuning the most minor things. That's fine if your aim is to run one channel. Impossible across 30, and it's a hard ceiling on everything else you could be fixing and scaling instead.
The reassuring part of finally working with people operating above me was realising I was already doing most of the right things. The difference was their speed. They decide faster and they fix problems faster. That's genuinely most of the gap and the skill I adopted quickly.
Monday I move into my first office. It's small and it's nothing special but it's the exact thing I used to sit in my bedroom at my parents house and picture. $100k/mo is the target by Christmas, and we've now got the best setup and opportunity I've ever had to get there. Then in January we fly out to Bali to reset and go again.
$40K/mo used to look enormous to me. Now it's my standard, along with each next goal we hit.
The tools are there, the systems are there, the knowledge is there. The only thing left is me turning up at 100% every day and staying focused on my next goal.
If you're at the start of this and reading it wondering how people get here, it's just time, reaching out, and not repeating the same mistake twice. Message the people you think are out of your league. Worst case they don't reply.
huntrr retweeted
Been staying away from X for a while now and I think it's time for an update
I’ve been doing 6 figure months consistently since April and on track for that 7 figure year I said I was going for at the start of the year. Also learned a few lessons along the way I think are worth sharing
The funny thing is, back in January, I had absolutely no clue how I was gonna do it, but I knew that setting the goal and actually believing in it was the first step I needed to take
In February, things weren't going well, chain demonetizations, terminations etc etc, the usual, and I knew I needed to make a drastic change if I wanted this year to be different
So I headed to Bali for a little over 2 months. Bit cliché but it seemed like the right move, and it was. After two months of pure grind, I hit my first 100k month in April, right as I got back home
That's lesson number one for me: if you want to achieve something you've never done before, you need to take actions you've never taken before. And the bigger the goal, the more drastic the actions. For me it was a major change of environment, which allowed me to take certain risks that I would've never even considered in the comfort of my own home.
Once I got back home, Q2 was starting and I realized the level of the opportunity that was presenting itself to me. So I locked myself in a cabin in the woods and barely saw anyone for the entire quarter. Again, drastic actions for drastic results, and I had three consecutive record months with June alone coming close to my entire 2025 revenue.
Which brings me to lesson number two: a goal can either turn into a finish line or a new baseline, and there's a time and place for each.
Still amazes me how fast 6 figure months went from this surreal goal I had thought about for so long, to the bare minimum literally a week after hitting it, simply because I chose to make it my new baseline. I didn't celebrate and instead focused on normalizing it as fast as possible to see the 7 figure year through. I know this might seem a little drastic, but again, see lesson one
Now Q3 is almost over, and while not as explosive as Q2 growth wise, I've taken a necessary step back to build the systems I need to make Q4 a record breaking quarter.
Which brings me to my third lesson: mistakes are either a lesson or a waste of time, and it just depends on how many times you make them. I went back to zero twice in this business, both times for more or less the same reason, and it took two painful failures to realize the only way forward is making sure you never repeat the same mistake. Sounds obvious until you actually analyze your own failure points and realize you already had the knowledge to prevent them, but ignored it out of laziness, fear of breaking the status quo, or chasing the quick cash grab.
Every problem has a quick and easy solution, and a more painful long-term one. If the problem can threaten the scalability of your business, choose the long-term solution, and fast.
One more thing, and for me it's the highlight of the entire year. Back when I was in Bali, @huntrrtom reached out for some help getting his YTA business back on track. I'm not a fan of coaching, but I'd known him for a while and decided to share my systems and guide him as much as I could.
We've been working together for about 5 months now. Today he's doing around 40k/mo, with a clear plan to get to 100k/mo by the end of the year.
Which brings me to lesson four: the reason @huntrrtom is successful today, and the reason I agreed to work with him, is that I recognized early he had the two most important qualities in business: speed to execution and open-mindedness. Acting on the next best move as fast as possible while staying open to new opportunities as they come. That's what got him this far and what will take him to the next level.
All in all, a crazy year so far, and I have no doubt the best is yet to come. Hope everyone is ready to set a new standard in Q4, I know I will🤝
Also, I’m not a fan of watching self help/business gurus generally but if you’re looking for inspiration, I recommend Sam Ovens and Greg LaVecchia, different styles but great stuff by both
huntrr retweeted
been in the trenches for the past 2 months after losing >70% of my revenue from demonetizations in jan/feb
decided to pivot strategy and enter a brand new format in completely different niches than what i've been doing since Q3 last year
spent the first weeks of February building the tools for it and launched around 15 channels over the month
fast forward to now, monetized a bunch of them in the past 2 weeks and printing again
three things i want to share that helped me bounce back quick:
- learned to use claude code. one of the highest ROI thing you can do rn, learn the basics and the use cases will come. i'll post some sauce soon on how i use it to launch channels
- learning from my mistakes - sounds obvious but after getting hit by demonetizations, i didn't just go blindly for the same format or niche, i took some time to spot the new opportunities on the market, built a quality product for them then went all in with volume. can't remember who said this first, but with most YTA channels, quality is a one-time moat - it takes roughly the same effort to produce 100 videos at 5/10 quality as it does to produce 100 at 9/10, so make sure you're doing the latter
- if you're actually building channels (and not selling a course, we've got enough of those) post about it on X. the space is quiet rn and it's a great time to make a name for yourself. this account has opened doors for me that i wouldn't have known even existed otherwise and is part of the reason i was able to get back on my feet quick
some good results this week with 2 new channels monetised and a few that look promising
dropping a bunch of channels next week that haven't gained traction so I can focus on what's working 🫡
