Norman Chu (@ichuseyou) header
Norman Chu (@ichuseyou) profile picture

Driven $500 million+ in attributed Ecom sales for clients since 2016 | We work w/ DTC Ecommerce businesses | Tweets on marketing, media buying and profitability

Joined January 2018
Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)Photo by Norman Chu (@ichuseyou)
We scaled a DTC Ecom Brand from $60k → 1.3M in 3 months. 21X ROAS across ALL: - Channels - Platforms - And campaigns We did it using the Ecommerce Traffic System we’ve developed Here’s a breakdown of it and how you can install the same system into your biz << A Thread 🧵 >>
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I’ve managed millions of dollars in ad spend for top brands. And here’s what I’ve realized: They don’t care about clicks, views, engagement, click through rates, CPM’s, CPA etc. These things matter but what matters most is Profitability. So fix your focus on the actual thing that matters.
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Struggling with marketing your brand? Then learn to reverse engineer what the top brands in your industry are doing. Look at their ads, product pages, buy them to see the backend etc. This will teach you everything you need.
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