
Love learning about how things work in our world. Building and growing @OrdoSchools Previously growth @switchyards, co-founder @soraschools đź§
Atlanta
Joined October 2013
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Indra Sofian 🚀 retweeted
Sometimes I forget that what I've experienced growing @OrdoSchools is just not normal.
Last week, I told an experienced edtech salesperson that we win 1 in 3 school RFPs — mostly cold.
He was shocked.
Apparently, most people in edtech don’t even bother with cold bids. “You don’t win off a proposal where you haven’t met the school”, he said.
But we've built half our business this past year on cold bids.
Pretty cool, right?
Indra Sofian 🚀 retweeted
I am unbelievably excited to announce $50M+ in new contracts awarded to @OrdoSchools. While everyone else is showing off fundraises, we’re sharing our team’s massive growth in 2025, with MUCH MORE TO COME!
Ordo is serving millions of fresh meals to students in 100+ schools across 18 states. We’re trusted by the best public, charter, private, and pre-schools nationwide.
Our mission is simple. Fresh, whole scratch-made foods, locally sourced whenever possible. It’s good for kids, and it’s good for business. Less middle-men, more value on the plate.
My favorite part is that Ordo is accessible by any community. We’re proudly serving the same fresh, whole menu to the 0.01% on both sides of the economic spectrum, for the same price (or less) than the frozen and processed stuff.
We care a lot about this at home. Always have. More than most. My mother worked in the public schools on child nutrition education for over 40 years.
My closest friends know that I’ve spent over a decade since dropping out of school (shoutout @thielfellowship) trying to build something people want. I can now say with confidence I still haven’t done this, but in my journey I may have discovered the real point: build something people need forever, and do it forever.
Since starting the company I’ve had the pleasure of minting several millionaires. Some through stock, but also our chefs who are serving long-term government contracts through Ordo. This has been the most surprising and delightful thing.
Today we’re a team of ~10 people.
If you are looking to build something meaningful, please DM me. We’re hiring engineers and sales leaders, but I will consider special talent / roles, and yes we sponsor visas when possible.
I look forward to hearing from you.
Indra Sofian 🚀 retweeted
This is our first multi-$M contract direct with a government agency.
@OrdoSchools is going to be so much bigger than I ever imagined.
Indra Sofian 🚀 retweeted
I used to dream of $1M ARR.
Last Friday, we closed $2.84M in new contracts in just one business day.
@OrdoSchools is going to be so much bigger than I ever imagined.
Indra Sofian 🚀 retweeted
I’ll be offering 1-year of free lunch to the VC that puts down the first term sheet for the Series B, regardless of if I take it.
Indra Sofian 🚀 retweeted
fellas, let me drop some wisdom for y'all
easiest way to know someone doesn't want to spend time with you? (either platonically or romantically)
simple - if you attempt to make plans and they are busy, but they make no attempt to find another time for the plans? they're out. if they wanted to, they'd make the effort, simple as that.
plain and simple. don't complicate it for yourself, it's true 100% of the time, and has saved me countless hours of wasted time and energy. don't waste your time gentlemen.
Indra Sofian 🚀 retweeted
a funny thing about going to an interview a startup founder is you never know if you're walking into an army of handlers in a conference room with a full catering spread... or 1 person who looks up from their laptop like they forgot you were coming, like oh right, you
Indra Sofian 🚀 retweeted
The most important finding in education policy is that your tiny concept school run by people so incredibly passionate abt education they designed a concept school+ attended by kids whose parents are so obsessive abt education they send their kids to a concept school works great.
Indra Sofian 🚀 retweeted
I’ve lost all patience with the gaslighting about shoplifting—it’s just 1% of revenue, it doesn’t hurt anyone but rich investors, blah blah blah.
Using numbers from Lowe's 2022 10-K, here's a quick analysis showing how destructive it really is, including killing 1,500+ jobs. 👇
(1) For retail chains, 1% of revenue is an absolutely massive number. In the case of Lowe’s, inventory shrinkage—most of which is consumer shoplifting or employee theft—cost the company $997M in 2022.
That’s right: One company lost nearly a billion dollars from theft. In one year. If that $1B were the revenue of a company in its own right, it would be large enough to be publicly traded.
And, again, this is just Lowe’s. Think of the scale if you added in Walmart, Target, Home Depot, Dick’s Sporting Goods, and all the grocery stores and drug stores across the country. Imagine how many billions of dollars that must be.
All of a sudden, 1% doesn’t seem that trivial anymore, does it?
(2) Even if you still believe that 1% of revenue isn’t that big a deal, let’s look at it in terms of earnings. In 2022, Lowe’s generated $11.9B in EBITDA and $6.4B in net income. That $1B in shrinkage represents 8.4% and 15.5% of those numbers, respectively.
In other words, for every $6.50 in earnings for Lowe’s shareholders, they’re losing roughly $1.00 due to theft.
If Lowe’s were able to eliminate all shrinkage, EBITDA would grow more than 8%, and net income would grow 11%. The company would generate an extra $710M in earnings, all without having other sell a single extra item or grow sales by even a dollar.
(3) For investors, that $710M of foregone net income is massive. In 2022, Lowe’s paid out 36.8% of net income in the form of shareholder dividends—actual cash payments to its owners, including mom-and-pop retail investors and the pension funds that represent a large portion of its shareholder base. Assuming that Lowe’s kept the same payout ratio, eliminating shrinkage would create another $261M available for dividend payments.
(4) More important, though, is the earnings that Lowe’s doesn’t distribute—the cash they reinvest back into their business. In 2022, Lowe’s had $1.8B in capex, in the form of new stores, improvements to existing stores, and other strategic initiatives. This $1.8B represented 28.4% of earnings.
If Lowe’s kept the same ratio and applied it to an incremental $710M in net income, that would represent an extra $202M available for capex. It costs Lowe’s about $22M to build and stock a new store, and the company has an average of 173 employees per store (inclusive of employees working in corporate-overhead positions).
In other words, stolen merchandise is costing the company the opportunity to build another nine stores, which would create 1,500+ new jobs.
(5) To summarize: $997M in shrinkage turns into $710M in foregone net income. This foregone net income, using 2022’s ratios, means $261M in shareholder dividends missed out on, nine stores not built, and 1,500+ jobs not created.
So you really want to say that shoplifting isn’t a big deal? You really want to justify it and say that it’s a victimless crime?
Go tell that to the senior citizens not getting the dividend checks that they otherwise would have received. Go to nine mid-size towns without a Lowe’s and tell them that. Go find 1,500 people looking for retail jobs and tell them that the only people getting hurt here are fat-cat shareholders.
Really, go on.
Indra Sofian 🚀 retweeted
Nashville!!!!!!!
We don’t know what to say—all Founding Memberships and all regular $100 memberships sold out in seconds. Thank you for the love.
To those who weren't able to secure a membership, we are truly sorry. We did not anticipate these selling out so quickly.
Indra Sofian 🚀 retweeted
Another investor and I were trying to see if we could think of an experienced founder more arrogant than a recent <elite university> grad after that first big funding round. Neither of us could think of one. Nothing beats inexperience.
Indra Sofian 🚀 retweeted
Hiring an over-senior leader
Just met the founder of a series A company who is having challenges with their VP Sales. The Vp Sales is a super senior leader with great experiences. Unfortunately, the company only has 2 AEs and 2 SDRs., so the leader is a fish out of water.
The single biggest mistake I see founders make on the people front is hiring a leader who is 1-2 stages too senior. Typically this happens with functions that the founders are not intimately familiar with, so they rely on brand name experience / seniority to give them comfort that this person will take care of everything. So non-technical founders make this mistake when hiring a VP of Engineering or Product, while technical founders make this mistake when hiring a Vp of Sales or Marketing.
Hiring a VP level person to lead a team of 5-10 people is like using a bazooka to kill a mosquito. Massive impedance mismatch. As the founder recounted to me, “Post the sales kickoff, we have a bunch of action items, but my VP Sales is unable to execute on them without delegating to someone else.”
I believe in the maxim that you hire leaders for the next 18 months, not the next 5 years. So, founders should start by hiring front line managers, then think of promoting then to manage managers in a few quarters as the team grows.
Investors - when a founder asks you “can you provide me good references for a VP of X role?”, you owe it to them to challenge the premise of the question, that they need a VP at all in the first place.
Founders - hiring a VP or C-level person too early is almost certainly going to be very painful and lead to a lot of frustration (on both sides) and value destruction.
Indra Sofian 🚀 retweeted
📸 @switchyards Adair Park, day 1 🥹 – at Atlanta, GA
Indra Sofian 🚀 retweeted
The world’s first neighborhood work club opens in the auditorium of a 100-year-old school.
Indra Sofian 🚀 retweeted
Chamblee opens April 12!
In a spacious, light-filled warehouse right in Downtown Chamblee.
Open 24/7 for working around others.
switchyards.com/chamblee
Indra Sofian 🚀 retweeted
As a founder, if you never listen to your investors, you'll probably fail.
If you do everything they tell you to do, you'll also probably fail.
Here's why.
lessonsforfounders.substack.…
Indra Sofian 🚀 retweeted
Founders do not accept VCs who want to invest in tranches.
It does not allow you to allocate resources efficiently and plan.
It will prevent the best talent from joining you.
It is likely a sign they have not raised their funds or do not do venture much.
Say no.





















