Mac Foster | CMO 3.0 (@itsMacFoster) profile picture

Mac Foster | CMO 3.0

@itsMacFoster

I build performance marketing systems & teams that drive revenue & results. Fractional CMO @ https://teapaw.org/t.co/rehX7xZR9Z | Principal @ https://teapaw.org/t.co/QRQMtGyenI

 Actionable marketing tips 👉
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Joined May 2011
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Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)Photo by Mac Foster | CMO 3.0 (@itsMacFoster)
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Julien Flot (@Graphseo) profile picture
Julien Flot
@GraphseoApr 19
Arrêtez de payer pour Claude IA. L'IA de Mc Donald's est gratuite et répond à toutes les questions, même si elles ne sont pas sur le BIG MAC. :-) De rien.
Image from Julien Flot (@Graphseo)
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CTR is steady. Engagement is up. Impressions are growing. But revenue impact? Still unclear. The old KPIs were built for a linear internet. That internet is gone. Here’s how to rethink marketing metrics in 2026 🧵
Image from Mac Foster | CMO 3.0 (@itsMacFoster)
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4. Attention is your new currency Platforms optimize for watch time. You should too. ✅ Track: – Completion rate – Replays – Saves
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Try this: – Pick one campaign – Ignore CTR – Track session depth or watch time instead You’ll see what really drives action.
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Social is the new search. Nearly half of US consumers now discover brands on social before Google, Amazon, or review sites. TikTok, Instagram, YouTube have become the front door. Here’s what that means for marketers 🧵
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The takeaway: Social isn’t just your top of funnel. It is the funnel. Treat it like a product surface, not just a content channel. 👇 Full breakdown in the newsletter
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cmo-30.beehiiv.com/p/social-…
Social Is the New Front Door: Why Brand Discovery Has Moved Out of Search

Social Is the New Front Door: Why Brand Discovery Has Moved Out of Search

The shift from search-led discovery to social-led demand.

cmo-30.beehiiv.com
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A measure of how much you like a podcast is how often you listen to it on 1X speed
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"Third-party data is dead". We've been hearing this for years. But... Safari blocked it. Firefox blocked it. Chrome reversed its ban, but only under strict user choice. Tracking is now fragmented, unreliable, and consent-based. Here’s what replaces it and how marketers win next 🧵
Image from Mac Foster | CMO 3.0 (@itsMacFoster)
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If you don’t own your data, you don’t own your growth. This is the shift: ❌ Targeting strangers ✅ Serving customers ❌ Coercion ✅ Consent ❌ Hacks ✅ Architecture 👇 Full breakdown in the newsletter
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cmo-30.beehiiv.com/p/the-dea…
The Death of Third-Party Data & the Rise of Trust-Driven Marketing

The Death of Third-Party Data & the Rise of Trust-Driven Marketing

How CMOs can turn privacy requirements into a competitive edge.

cmo-30.beehiiv.com
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