I’ve always felt this is because it’s hard to relate to a future you have no reference point for. We imagine future experiences by recombining things we remember, so using familiar objects to introduce something new can make sense because you’re giving people something to build from. I see this a lot when companies sell the future using images of…you guessed it…the past. To me that feels like a slightly different version of the same thing. Hard to say if it’s deliberate or subconscious, but I think part of the appeal is being able to picture a future where we still recognize our lives. (or maybe we all just lack imagination)

time to muse

hosted an event in SF and someone’s plus one was a robot need to be more specific on the next invite