jackie lorch (@jackielorch) profile picture

jackie lorch

@jackielorch

#MRX, #MRData, especially #MR quality, respondent experience, combining passive / active data for better insights.

 Connecticut, USA
surveysampling.com
Joined May 2014
  • Tweets357
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  • Followers261
35Media
Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)Photo by jackie lorch (@jackielorch)
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Check out the latest edition of our magazine, online now, with crucial insights from @leanplum, @RubiconProject, @ResearchNowSSI and more on mobile marketing's latest trends and challenges issuu.com/davidmurphy/docs/m…
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We are pleased to announce that @ResearchNowSSI’s extensive array of #data is now on a single platform! This enables #ProgrammaticAccess to the industry’s most deeply profiled data: bit.ly/2CI2MGI
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Looking forward to the NEIA Spring Conference pre-event get-together this evening and catching up with old friends. conta.cc/2JXB47N #constantcontact
greenbookblog.org/2018/03/23…
Thoughtful piece from Reg Baker of @MRII_UGA teapaw.org/RoddyKnowles/status/97…
Roddy Knowles (@RoddyKnowles) profile pictureRoddy Knowles@RoddyKnowles21 Mar 2018
Really good perspective from @thesurveygeek on the issues for #MRX surrounding the Cambridge Analytica & Facebook hubbub buff.ly/2ptVxIE - via @MRII_UGA #NewMR
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#ESOMAR's @Finn01 Raben, in The #Independent calls out "a staggering disconnect between the ethical and legal considerations of some of those involved in new tech, and everyone else"; asks them to engage with/contribute to existing checks and balances. ind.pn/2HSF34p
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#ESOMAR's #Finn01 Raben on Cambridge Analytica Facebook news, notes "problematic nature of this data collection" and ESOMAR's "unwavering commitment to ensuring research and data collection does not harm individuals or impact them directly" bit.ly/2GP5fh9
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New study on election polling error across time and geographies (go.nature.com/2Gl60hL) from U. Southampton (UK) and U. Texas, Austin looks like good news for poll accuracy: bit.ly/2p8Ojtz
Election polling errors across time and space

Election polling errors across time and space

Nature Human Behaviour - An analysis of more than 30,000 national polls from 351 general elections in 45 countries over the period between 1942 and 2017 shows that, contrary to popular belief,...

nature.com
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Check out this exclusive interview with @garyslaben on the #ResearchNowSSI merger in @RW_Connect: bit.ly/2ryW4gz
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Gina Pingitore from @Deloitte and @SSI_NMitchell from @ResearchNowSSI talk the impact of tech on jobs, especially in MR. Register today for the Feb 27th #webinar: bit.ly/2DxuJQV

SSI-ResearchNow 20 Feb webinar

event.on24.com
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What are some of your #marketing and #MRX predictions for 2018? bit.ly/2mGsQYl
.@garyslaben on the Research Now SSI merger in @researchlive : bit.ly/2B19Loi
jackie lorch retweeted
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RayPoynter@RayPoynter9 Jan 2018
Find out about the future of market research at the Festival of #NewMR with @lennyism @kristinluck @melcourtright and @RayPoynter #MRX buff.ly/2m8tLQm
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Curious on how you can develop real-time, always-on brand tracking for your brands? This case study by Research Now SSI and @Carat_USA explains on pg 14 of @GreenBook's eBook: hubs.ly/H09yv6n0
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Discover how speed, DIY capabilities, and power can enhance your insights with Research Now SSI's Samplify® platform: hubs.ly/H09yvrs0
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Congrats to these Tech Leaders in the world of marketing and #MRX: bit.ly/2lGnD1u.
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Trends surfacing in new GRIT report point to importance of qual in data-driven research and shift from question-only to use of analytics in #MRX. bit.ly/2ECBsqx
53% of US homes now wireless-only. Nearly 75% of US 25-34 year olds live in wireless-only homes: New #NCHStats Survey.
Research led by @InskinMedia, Research Now SSI, and Conquest Research shows that the relationship a reader has with a publisher can boost online #AdEffectiveness: hubs.ly/H09w_-d0
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