building brands 0-1, growth @moeapp

Vancouver
Joined July 2016
3 fun wins during my first 3 months growing @moeapp 1. first users already adopting our brand language of “seeing stuff move” (my fave win) 2. seeing super user behavior just 30 days into UGC 3. crossed $1M GMV… 10 days in (with reviews like this)
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JUST IN: Retired British man becomes a millionaire after discovering his old Pokémon card collection, stored in his attic for 15 years, is worth $2 million.
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this week's things on my mind: - systems and speed - fall hikes along pnw - 12k steps a day - loving coffee again - hating that i love coffee again
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first 30 days into our in-house ugc program @moeapp, some stats: 4 content leads 173 videos posted 1.2M views 10% avg engagement rate insane photos of collections shared i <3 doing things in-house
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we are 10 days into the world of Moe & we just crossed $1M GMV... just the beginning @moeapp
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we are building out our team at Moe (@moeapp) & we want the best of the best. if you know someone - dm me 🫡 - Founding ML Engineer (computer vision) - Data Engineer (pricing intelligence) - Creator Ecosystem Lead
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been exactly a week since our invite-only launch. early stats 🧑‍💻 average item gmv ~$300 (6x eBay avg.) ~2k subs (adding ~250/day) ~10 items scanned in first session (per user) ~15% list-through rate ZERO marketing spend crazy early metrics - but on the way
Introducing Moe: the stock market for your stuff Selling used to mean picking one marketplace and hoping — @eBay, @depop, @facebook, @stockx — each with different buyers and different prices. No one saw the whole market. You just guessed. Moe is the home that connects all marketplaces, so every item has one real, live price. How it works: 1.Scan any item 2.Moe identifies it — make, model, specs 3.See its real-time value across every marketplace, like a stock ticker 4.Sell it everywhere at once — Moe does all the work for you. seriously… all of it @moeapp is opening an invite-code public beta today (link in the comments) Use invite code: BETA Go scan something. Let Moe work its magic
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What if the next great marketplace isn’t a marketplace at all? Obsessed with Moe: 1/ Catalog and track the value of your items. 2/ Get liquidity across a half dozen marketplaces if you decide to sell.
Introducing Moe: the stock market for your stuff Selling used to mean picking one marketplace and hoping — @eBay, @depop, @facebook, @stockx — each with different buyers and different prices. No one saw the whole market. You just guessed. Moe is the home that connects all marketplaces, so every item has one real, live price. How it works: 1.Scan any item 2.Moe identifies it — make, model, specs 3.See its real-time value across every marketplace, like a stock ticker 4.Sell it everywhere at once — Moe does all the work for you. seriously… all of it @moeapp is opening an invite-code public beta today (link in the comments) Use invite code: BETA Go scan something. Let Moe work its magic
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today, @moeapp is yours in Beta 😀 apps.apple.com/us/app/moe-se… use invite code: BETA from collectibles to unused shit from your ex... Moe is the easiest place to help you flip everything into cash, try it out and tell us what you think
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Introducing Moe: the stock market for your stuff Selling used to mean picking one marketplace and hoping — @eBay, @depop, @facebook, @stockx — each with different buyers and different prices. No one saw the whole market. You just guessed. Moe is the home that connects all marketplaces, so every item has one real, live price. How it works: 1.Scan any item 2.Moe identifies it — make, model, specs 3.See its real-time value across every marketplace, like a stock ticker 4.Sell it everywhere at once — Moe does all the work for you. seriously… all of it @moeapp is opening an invite-code public beta today (link in the comments) Use invite code: BETA Go scan something. Let Moe work its magic
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old school community building: - personally emailing 100s of new users - asking for a user call without gift card incentive - writing with heart and soul - doing things that don't scale - having fun
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im so tired of app builders saying "niche down" and its just focusing on women fun fact: women are half of the world's population lol
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this week's things on my mind: - bicoastal benefits - dyson everything - importance of brand messaging - messaging over aesthetics - trader joes greeting cards (the best 99¢)
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bringing back things on my mind: - mint yerba mate - working on my balcony - 15k steps before rain returns - whole foods single meals - trying to like linkedin
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if you can design amazing 3d motion work like this - hit my line. Hiring like crazy rn @AnaArsonist is a beast - s/o for Inspo
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✸✸✸ WANTED: campus leaders, creators, connectors @moeapp college program is officially LIVE. 5+ years building with students has taught me one thing: do NOT pigeonhole the talent. since we want the best, we're doing it right... more info here → themoe.app/college
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Janice retweeted
Monday means it is time for another episode of #GoodwillHunting with our founder @ErikSchutzler 🍿 We are at the Fremont Vintage Mall to show you just how easy finding the value of your items is with @moeapp 📊
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I've joined @moeapp (Market of Everything) as head of growth :) I've always chased that 0-1 feeling looking for a product that my bffs, neighbors, and strangers would equally (and immediately) light up over. I couldn't be more excited for this... themoe.app
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Whether it's sports memorabilia, clothes, toy collectibles, furniture, or anything else, you can check the $ value of your stuff with a scan, sell it if/when you want, and build a stock portfolio of your world. Thrilled to build with you @erikschutzler !!! App is invite-only rn
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