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Jay

@jaycordtt

PPC Specialist 👉 @Blink_eCommerce

 Norwich, England
Joined November 2019
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Photo by Jay (@jaycordtt)Photo by Jay (@jaycordtt)Photo by Jay (@jaycordtt)Photo by Jay (@jaycordtt)Photo by Jay (@jaycordtt)
Last week saw the Blink #team take to Norwich Riverside, where @theglassstag repeatedly wiped the floor with us in a couple rounds of bowling! 🎳
Image from Blink - The expert Shopify marketing agency (@Blink_eCommerce)
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In our Thursday morning knowledge share, we discussed this fantastic video from our friends at @Blink_eCommerce about diagnosing weak positioning & categorisation. We thought it deserved to be shared here as well so check it out at the link below👇 youtu.be/nn0_NukkHoc
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Continued testing, strategic budget increases and retargeting on one of our multi-category clients’ paid ads resulted in an amazing year that saw: 💸 40.77 xROAS 💸 £15,580.93 in total ad spend 💸 £635,247.52 in total revenue 💸 2,012 total purchases Here’s to a great 2022!
Amazing PPC results for one of our multi-category clients!

ALT Amazing PPC results for one of our multi-category clients!

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One of our clients has just hit the 10k app downloads milestone 🎉 This was down to a number of factors, including extensive testing and a combination of thorough #Google and #Facebook install campaigns. 20k downloads, here we come!
Stats from a Blink SEO client whose app recently hit 10k downloads!

ALT Stats from a Blink SEO client whose app recently hit 10k downloads!

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One of our clients--@beyondbeauthq--is reporting an incredible 156% growth in revenue between 2019-2021 - amazing work, all! 🎉 internetretailing.net/g2k/g2…
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We’re excited to share we’ve just finished a big project for #software company @LzLabsGmbH! They’re now the proud owners of a custom-built WordPress site that better reflects their new, more modern branding. Give it a look when you get a chance: lzlabs.com
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We've got another new role to fill - this time we're on the hunt for a #TechnicalSEO to join the team! If you have a/an: -Background in #eCommerce -Interest in #Javascript & #Python -Experience with standard #SEO tools check out the full spec here: tinyurl.com/pyfn8sad
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A mention for @Blink_eCommerce in here. I say it all the time, but a #4DayWeek is one of the best things we've done as a business.
EDP Business (@edpbusiness) profile pictureEDP Business@edpbusiness2 Sep 2021
Could four-day working weeks be the future for Norfolk businesses? edp24.co.uk/news/business/ar…
Image from EDP Business (@edpbusiness)
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Great #technicalSEO and #PPC work (among others) has meant in July we saw: 💸 Revenue +129% for a #DTC lifestyle brand 📈 Traffic +260% YOY for a DTC fashion brand 💻 #eCommerce conversions +75% YOY for a DTC homeware brand Stay tuned for August’s numbers!
Great results for a DTC lifestyle brand.

ALT Great results for a DTC lifestyle brand.

Great results for a DTC homeware brand.

ALT Great results for a DTC homeware brand.

Great results for a DTC fashion brand.

ALT Great results for a DTC fashion brand.

Great results for a DTC gardening brand.

ALT Great results for a DTC gardening brand.

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We’re #hiring again! This time we’re looking for an #SEO Executive to join our #Norwich office or remotely. In return, we can offer a #4dayworkweek, wellbeing stipends and an annual salary of up to £28k. More info on how to apply here: blinkseo.co.uk/blog/were-hir…
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The paid campaigns one of our clients have been running are going so well, even #Facebook got in touch to say good job. So far, our client has seen a cost p/install of £0.94 on FB, and £1.36 p/install on #Google after testing with bidding strategies, audiences & visuals.
Image from Blink - The expert Shopify marketing agency (@Blink_eCommerce)
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instagram.com/p/CSPYisNF9CO/…
Image from Gary Vaynerchuk (@garyvee)
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We’re seeing a more than 100% increase in #revenue for one of our @Shopify projects since we started work six months ago! And that’s not from adding any new products or categories, but from optimising what was already there. Next up, improving #conversion rates.
Image from Blink - The expert Shopify marketing agency (@Blink_eCommerce)
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Using Google & FB ads, I achieved over £100k in paid revenue last month alone for one of our #DTC clients at @Blink_eCommerce 🚀 Our client saw a return of £47k (ROAS x41) and £56k (ROAS x78) in June from #Facebook and #GoogleAds
Image from Jay (@jaycordtt)
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So, how did we achieve this? 🧠 For this particular DTC client, we used seasonality to our advantage. We increased budgets right around peak time, retargeted people on Facebook who visited the site but didn’t purchase and used detailed targeting for relevant interests.
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As a result, our client saw the following in June: 💸 £102,832 in overall paid revenue 📶 Google CPC up 1,362% (£50,978 vs £3,486 last year) 💰 £55,807 returned from Facebook Ads 💰 £47,025 returned from Google Ads 📈 ROAS x78 (Facebook Ads) and x41 (Google Ads)
With Google Ads, we created a search campaign and optimised the shopping campaign so that it spent the budget more efficiently.
Revenue is up nearly 45% MOM for one of our #DTC clients, thanks to vastly improved internal linking and keyword optimisation! They’re also now ranking for a host of competitive, high traffic short-tail phrases, all after only a few months of work.
Revenue is up nearly 45% for one of Blink SEO's DTC clients.

ALT Revenue is up nearly 45% for one of Blink SEO's DTC clients.

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May was a pretty great month for our #DTC clients! #clientsuccess #successstory
Blink SEO: May in review

ALT Blink SEO: May in review

Blink SEO stats for a DTC beauty brand. In the month of May, we focused on Google and Facebook Ad optimisation. The client saw ROAS up 1,650% year on year, and revenue up 275%.

ALT Blink SEO stats for a DTC beauty brand. In the month of May, we focused on Google and Facebook Ad optimisation. The client saw ROAS up 1,650% year on year, and revenue up 275%.

Blink SEO stats for a DTC fashion brand. Our focus this month was technical SEO, and saw for our client transactions increase 470% year on year, and traffic increase 390% year on year.

ALT Blink SEO stats for a DTC fashion brand. Our focus this month was technical SEO, and saw for our client transactions increase 470% year on year, and traffic increase 390% year on year.

Blink SEO stats for a DTC homeware brand. For the month of May, we focused on Google and Facebook Ad optimisation. Our client saw CPC traffic up 266% year on year and revenue up 275%.

ALT Blink SEO stats for a DTC homeware brand. For the month of May, we focused on Google and Facebook Ad optimisation. Our client saw CPC traffic up 266% year on year and revenue up 275%.

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