Co-Founder & CEO @redantler

Brooklyn, NY
Joined April 2008
We love this #branding advice from @redantler CEO & co-founder @jbosborne. You must get to a point of extreme focus and figure out the 1⃣ singular thing your company stands for in order to create a strong brand. (Thanks to @OfficeGuyToons for this awesome cartoon!)
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I love Hingie. I love this campaign. I love that it took @redantler 24 different eye placement options to get his expression *just* right. itsnicethat.com/news/hinge-c…
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JB Osborne retweeted
For @hinge's Designed to be Deleted campaign we held an agency-wide ‘death storm’ to generate as many ideas as we could. The goal was for our audience to feel affection for Hingie, while at the same time rooting for his death. - Lindsay Brillson, Creative Director @redantler
Dating app, @Hinge kills its new mascot over and over for its latest campaign > bit.ly/31v5R4u
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. @redantler’s @jbosborne talking about showing your values at #IABALM: “What this can’t be is an empty promise or marketing layer. What’s dangerous is deciding to have a purpose but not changing anything that you’re doing.”
JB Osborne retweeted
We're hiring a Photographer 📸 and a Strategy Lead 👩🏼‍🎤 AND other majestic roles 🧙🏽‍♂️Apply now: redantler.com/careers
JB Osborne retweeted
Hear from JB Osborne @jbosborne, Co-founder & CEO of @redantler on What Big Brands Can Learn from Disrupter Brands. Don't miss the IAB Annual Leadership Meeting, Feb. 10-12 in Phoenix, AZ. Register now: bit.ly/IABALM2019 #IABALM
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I quite like this quote from @redantler from a recent @FastCompany magazine. A lot of advertising is lipstick on a pig, a creative veneer that's hamstrung by the brand reality and marketing strategy having been set already.
Well deserved profile of @redantler - certainly some of the best in the biz! They also just stepped up, donating their talents, to help us create a look for @AllRaise - TY @emilyheyward @jbosborne ! xitter.cf/fastcompany/status/984…
The cult brand whisperer behind Casper, Allbirds, and Birchbox f-st.co/j60u4gz
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JB Osborne retweeted
Our own @emilyheyward and @jbosborne chatted with @alphagail & @JingleBellsCao of @business about building modern e-commerce brands and our journey with @otherlandhome! bloomberg.com/news/audio/201…
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JB Osborne retweeted
Our Co-founder and CEO @jbosborne shared his thoughts with @wwd on how to successfully disrupt the current fashion landscape, saying, “today, the reality is you have to make your break, you have to create your own opportunity.” wwd.com/business-news/busine…
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It’s amazing how using @redantler has become a credential for entrepreneurs when pitching investors. Kudos to the Red Antler team for building a strong brand.
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JB Osborne retweeted
"JB and his team at branding firm Red Antler have refined the craft of building incredibly sleek, empathic and modern brands, which people everywhere fall in love with." Congrats to our co founder and CEO @jbosborne for winning a CircleUp award! forbes.com/sites/ryancaldbec…
JB Osborne retweeted
So honored that our CEO @jbosborne was selected by @wwd as one of their 40 under 40 disrupting fashion and retail 🍾 goo.gl/XmHaKt
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Thanks for the great feature! @perrindrumm @AIGAeyeondesign Talking design, startups, and equity. aigaeod.co/2wgd9xi
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Thanks @ampressman for hosting a great marketing panel at #FortuneTech
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Thanks for having me on the show @JonahLupton - really enjoyed the conversation! xitter.cf/startupsense/status/86…
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