President and co-founder of @Greentarget. Focused on helping professional services firms create unique positions of authority.
Joined May 2009
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Journalists may not be optimistic about the future of their profession, but they are hellbent to lead the fight against #fakenews. We all must play an active role in supporting credible journalism. Download @Greentarget's report to learn how. bit.ly/37N7Zv4
Thank you @SocialDave! It's a point that we can't emphasize enough.
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Just like you, we are actively monitoring the #COVID19 crisis. Check out @Greentarget’s resource center for communicators to get real-time updates and analysis on the evolving situation. bit.ly/2xjY3cs #MarketingStrategy #communications
John Corey retweeted
Our hope is that by making intentional investments in organizations whose philosophies align with our values, we’ll be able to foster diversity & inclusion not only in our offices, but in our communities broadly. We are proud to support these truly standout organizations! #BHM
Up next in our #BHM Member Agency spotlight, @Greentarget has pledged support to the #CHIBUYS program, which connects businesses with local, minority or women-owned restaurants and caterers. Other organizations they support include @amazingedibles, @OpenBooks, and @GOTR_Chicago.
John Corey retweeted
Join @theLPSC NextGen over lunch on 2/21 for their 3rd Annual Writers’ Workshop to learn how to #write like an expert in the #legal & professional services industries and hear from our very own Director of Content & Editorial Strategy @bcopple! thelpsc.com/events.php
John Corey retweeted
Looking for #thoughtleadership that works? Let the data drive. Read more about how to use data to supercharge your #editorial process and convert passive readers into engaged client prospects in our white paper here: bit.ly/35onqVM
#contentmarketing #DataDriven
John Corey retweeted
We are excited to introduce our white paper, “Data-Driven Content Strategy for Professional Services"! In the report, our Digital, Research, & Editorial teams offer insights on how to use data to create effective #thoughtleadership. Read more here: bit.ly/35onqVM
John Corey retweeted
What percentage of marketers have a documented content strategy?
Find out in our State of Digital & Content Marketing Survey to be released later this week! #legalmarketing #contentstrategy
25%25%
50%50%
25%80% or more
0%I just want the results
4 votes • Final results John Corey retweeted
“SEO research is often a proxy for user interests.”
Our Director of Digital & Analytics JM Upton discusses effective ways to utilize #SEO in crafting an effective content distribution strategy #legalmarketing
greentarget.com/insights/blo…
John Corey retweeted
.@LMGLifeSciences shortlisted LS for the 2019 “Firm to Watch – Financial & Corporate” award. The annual award ceremony honors leading firms and legal professionals operating in the #lifescience industry. bit.ly/2OHtm99
John Corey retweeted
“By illuminating the content preferences of different types of decision makers, we provide new lenses through which professional services marketers can understand their audiences – and break through the noise.” - @jecorey on this year’s survey bit.ly/2JZV9vH
John Corey retweeted
@Greentarget has just published the results or our survey of digital marketing. Check out the results – including a side-by-side analysis comparing the likes and dislikes of in-house counsel and C-suite executives (link: bit.ly/2JZV9vH) #b2bmarketing
John Corey retweeted
Utility is the attribute our audiences say they’re most attracted to in content. We also believe it’s the quality most likely to move them toward purchasing decisions.
Here is @bcopple’s take on effective #thoughtleadership: greentarget.com/insights/blo…
With 10 years of research into the information
consumption behaviors of c-level executives, our managing editor, @bcopple, presents a smart framework for producing real thought leadership that addresses audience
needs. Spoiler alert: relevance, utility, u…lnkd.in/ePRiSyK
Our pleasure @kevinokeefe Glad you could join us!
Thank you John Corey @jecorey and @Greentarget for a heck of a party at @LMAintl Annual Conference on Monday evening. Social events like this are as important important as the sessions in that they give folks a chance to catch up with those they haven’t seen in a year. #lma19
John Corey retweeted
More pics from the @LMANortheast reception at #LMA19. Thanks to all who came & to @GrowBIG_BD & @Greentarget for sponsoring! @LMAintl #LMAmkt @HelenaLawrence @johnv63 @KellyMackinnon @TrishLilley1 @MoBunnell @jecorey @Kevin_Iredell @savannahmrose @StefanieMarrone @LaverAndrew
John Corey retweeted
Thank you to Mo Bunnell from @GrowBIG_BD and @jecorey from @Greentarget for sponsoring the @LMANortheast regional reception at #LMA19 last night! They’re boomeranging here with 2019 #LMANE President @TrishLilley1 #LMAmkt @LMAintl
John Corey retweeted
Publishing #content isn’t a result, it’s about creating #thoughtleadership - your audience should feel like they need to read it, and read it now, causing them to not only learn but call you for help - @Greentarget on the power of data-driven #storytelling at #LMA19
We need to catch up soon —
I’m in New York next week but LMA just around the corner. Look forward to seeing you.
Thank you, my friend! @Greentarget's @TheChrisGale deserves the credit.
Thought leadership in B2B tech, per @Greentarget’s @jecorey, requires authentic executive visibility, people buy people, not technology. buff.ly/2Nhjazy