Jeff Shafer

The moment we have been working towards has arrived. Beginning this week, billions of people around the world will turn their attention to the FIFA World Cup 2026™, and it fills me with great pride to say that @Lenovo is at the center of it all as the only Official Technology Partner. When we began our partnership with FIFA nearly two years ago, we saw an extraordinary opportunity: let’s show the world Lenovo’s power as a full-stack technology leader. We knew we must bring real innovation – technology that improves the tournament, helps grow the game, creates better fan experiences, optimizes player performance, and most importantly, can be applied far beyond FIFA and the World Cup. I am very proud to say that our teams have delivered. This is one of the most significant and ambitious initiatives Lenovo has ever undertaken. The next few weeks will be the best customer story we’ve ever told, and we get to tell it 104 times, at every match, by showing the breadth and depth of our portfolio. All services and solutions built for FIFA can be scaled, replicated, uniquely tailored and reconfigured for anyone in the world. We’ll show the strength of our innovation and the power of our teams to deliver for the world’s biggest sports moments. Teams across Lenovo helped build the innovations and reliability that got us here. Now, as the tournament begins, our focus turns to execution. We have worked hard as One Lenovo to reach this moment. Now the world is watching, and Lenovo is ready.