Your proof is the headline above the headline. If you have a book called “how to market a book” and it has 14 reviews. No one is going to read it. Not because the content is bad (they won’t even have read it.) And not even because the headline is bad (it’s actually fine). But because the context clearly disproves the authors claim. It’s just like the 100 DMs a day I get of people telling me they can help me grow my social media following…who have less than 1000 followers. They fail the most basic test of competence: “Why should I listen TK you?” It’s why most people businesses don’t grow. It’s why most people content gains no traction. Because they’re missing the big obvious: They’re not that good at the thing they claim to be. Because if they were - they’d be speaking under a different context. And their stuff (even if the same) would hit. Which brings me back to the worlds simplest advertising framework: 1) Do shit 2) Talk about what you did (Not what you might do, or other people should do). The secrets to being legit: Speak in facts and you remain above question.

Most people don’t mature as they age. They just stay the same and get older.

Imagine you roll dice. If they land on double sixes, you make money. All other variations, you lose nothing. Either way, you get to roll again. So what do you do to maximize $? You roll as many times as you can. Now, think about this as sales calls instead of rolling dice.