Jerrin Joy (@jerrinjoy) profile picture

Startups, 0-1, Product & Growth

Delhi
Joined September 2009
Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)Photo by Jerrin Joy (@jerrinjoy)
Thoughts about the Future of Work and Education (influenced by @harari_yuval 's books , @ljin18 's articles on 'Passion Economy' and daily observations with @ashishrajput151 on the @flinkhub community ) 1/n
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Book your pass for @GrowthX_Club DemoDay Presenting in-depth revenue growth strategies for some of the best products in India Go team @STAGEdotin
Do you work at a startup? Want to grow revenue? This is important for you ⬇️ Learn how Decathlon, Lenskart, Canva, Grammarly, Kaagaz, Stage & more can 2X their revenues sustainably. Join us at Demo Day and learn revenue led growth growthx.cc/revenue Want more details? 🧵
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This February we are starting 28 days 28 lessons where I would be sharing 1 concept each day on PM. We will also implement those concepts at the same time. We have 1200 PMs who have joined us to level up their PM skills. To join visit chat.whatsapp.com/IugTnfAkTh…
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Implementing 28 PM concepts in 28 days. Join the group. See a real product take shape
Last week, we started sharing one Product Management concept daily on Whatsapp group. We crossed 1000 members today! Thanks to some amazing suggestions, we’re leveling up from theory to implementation! Starting from Feb 1, we will share & implement 28 PM concepts in 28 days.
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Amazing
Replying to @lennysan
A few more messages I’ve received recently. Something special is happening. 🥰
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What happens in a learning community? This.
Things happening in our subscriber-only Slack community: 1. People finding great new jobs 2. Members hosting workshops (e.g. "building with no-code") 3. Tons of new 1:1 connections 4. Virtual meet-and-greets w/ @IcebreakerVideo 5. Close to 100% of people's questions answered ❤️
Great community designers 'productize' the community experience
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Communities + Learning 🔥🚀
Learning groups are a fantastic way to learn socially. A group leader curates resources and moderates discussion. Scheduled group discussion holds each member accountable to be prepared and present. I highly encourage everyone to try learning something new in this way.
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How do you scale content? How can you 5X or 10X content generation? You'll find the answer in all the successful community-driven companies Your community is a content generation engine. And one day, even if you do nothing, it will run on its own. Isn't that what we all want?
What % of content will be generated by your team as your community grows? 90% 50% 1% █ █ █ █ █ █ █  seed growth maturity
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It's impossible to build a sustainable business on 'Paid ads' & 'Sales Pages' alone. Here's how you can add a community to your offerings to grow organically Active Community = More New Users + Better Conversions Learn more at flnk.in/nSzGnD
Community is the marketing fuel you wish you had
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When Twitter makes you smile
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What % of content will be generated by your team as your community grows? 90% 50% 1% █ █ █ █ █ █ █  seed growth maturity
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Community is self-sustaining. Audience is not.
How to win as a creator: █ █ █ █  █  community audience h/t @gregisenberg
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Step aside all bloggers and newsletter writers. The era of meme makers is here
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The creator funnel Content -> Community -> Monetisation Create content and engage your community. Monetisation is bound to happen.
Social = Higher retention + Higher engagement + Network effects
The state of the internet: - E-commerce is going more social - Social is going more commerce - Online education is going more social - Gaming is going more social - Social is going more audio - NFTs are going more mainstream - Everything is moving community-first
Jerrin Joy retweeted
"Truth."
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With so much content out there on any topic, people question the need for teachers. Teachers can't beat content creators at their game. But they still have an important role in the future. To be a guide who helps navigate this vast ocean of content.
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Just the beginning
I now know of at least six companies (including my own!) with the same mission: To empower creators to earn a living doing what they love All 6 have different products too 😂 Have we reached peak creator economy?
Realised that Research journals are as much of a scam as universities. @anjaly158 @abeeagee Researchers pay journals to publish their findings. It gets peer-reviewed by volunteers for free. And the journal charges readers to access the research. Similarities to universities -
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Top talent goes to top universities as top companies hire from top universities. Top companies hire from top universities as top talent goes to top universities. Vicious cycle
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If there's one value they provide, it's this - 'Signalling' Soon there'll be a better way to signal your 'worth' to employers and academics. And these age-old systems will break down.