JK Remote🇰🇷

Thank you @jilliangodsil for sharing what I believe in. A long way to go for me and many women out there. Not because we are women, but we are just human beings. Read the full article of <Women in Web3 Leadership: Sarah Kwon on Competence Before Categories> blockleaders.io/women-in-web…

Found a worth-a-read article. “As product discovery becomes automated, every assertion about user retention must be supported by verifiable proof.” This is still the part where no strong solution exists yet. open.substack.com/pub/thegro…

ChatGPT and Claude are becoming primary research tools for everyone evaluating any infrastructure solutions, and most crypto projects aren't showing up in those results. Someone asks an AI about privacy-preserving identity verification options. The AI pulls from technical documentation, developer discussions, third-party analysis, and implementation examples found across the web. I see a new marketing trend catching up miles away. I would love to get recommendations for LLM SEO

After a couple months at @selfxyz, I can see traditional finance companies ship identity verification products faster than crypto natives now because they already have the infrastructure that matters. > They have existing relationships with government databases. > They have legal teams who understand compliance requirements. > They have customers who pay for solutions that actually work instead of waiting for token incentives. Web3 projects spend months and years architecting decentralized verification systems, even some of them making their own 'revolutionary' ID system, while centralized competitors launch products that verify millions of users daily using infrastructure they built years ago. Now that @claudeai along with clawdbot is going wild, pushing our boundaries of internet so hard.. we are at the crossroad. AI at scale. teapaw.org/0xSammy/status/2015562… Plugging new technology into systems that governments already trust would be the key.

These days, I really see the change in the crypto market. More and more thought leaders are losing hope in crypto. But I know that's not about crypto in general, but about the crypto projects who maximized and extracted the value of early, unstable, greedy (without integrity) side of our industry. One of the biggest example would be, token launch. Token launches used to be about who could generate the most Twitter noise in 48 hours. What we are gonna see more soon is the projects that actually retain users spend months before launch identifying people who already solve the problem manually. They give early access to builders who will integrate, not speculators who will dump. The launch day thread from a developer who spent three weeks testing your product in production beats a hundred paid influencer posts from accounts that never use what they promote. I don't think the token launches for this quarter will represent that yet though. We still need more time to see @claudeai will sustainably change and correct the crypto market. The next step-up for crypto natives is definitely already here.

With all the things happening over these couple of weeks, recurring thought is: the crypto job market separated into two tracks and most people picked the wrong one. Track one: chase narratives, flip between projects/trend every three months, optimize for short-term token gains, treat everything like a trade. Track two: build actual skills in marketing, product, infrastructure, treat crypto like the financial technology it actually is, work with teams solving real problems. Track one still looks more exciting on Twitter. Track two builds careers that survive bear markets and I hope to see the change on Twitter will represent this track soon, more sustainably. We're entering a phase where big players, real institutions, actual businesses are coming into crypto. They need people who can execute, not just speculate. If you spent the last cycle learning to market products, build (user) communities, drive user growth, you're positioned perfectly. If you just learned to farm airdrops and flip memes, you're competing with bots now.

Crypto projects are invisible in AI search results, and most don't even realize the problem yet. Someone asks ChatGPT or Claude about privacy solutions or identity verification, your project doesn't show up. Why? We as a crypto marketer haven't grown up yet as a product marketer. Things that I wanna see and execute myself in 2026: > Web3 project launches without token (if they do launch tokens then with real utility or real decentralization) > Successful marketing case studies without being so crypto-native (can you survive if you remove the word 'crypto' in your product?) Press coverage, third-party analysis, developer discussions, technical breakdowns from people who aren't on your payroll. Naturally I'm looking at Linkedin, Reddit, and Youtube again. And probably 'real' influencer marketing.

There's always something strong when you have integrity and respect towards what you've done. RIP MILK!

AI can draft your content, but it can't make people care about what you're saying. The people winning with AI tools use them for speed, not replacement. Script variations, visual concepts, A/B testing different angles. Then they add the perspective that actually matters. You can generate a hundred tweets about privacy infrastructure, but if none of them explain why someone should care beyond the tech specs, you're just adding noise.