🚀 3x founder (Techstars & YC, 10M+ raised, 1 exit) 👓 Head of Product at SeriesA 💡 Mentor / Advisor (100+) 🔨 Working on a Validation tool

🇨🇦 Proud Canadian @ Thailand
Joined November 2014
If you are in for a long term game, "Not knowing why it succeeded" Is worse than "Knowing why it failed" Wishing all builders to succeed, but if not, at least fail forward 👊
5
1
11
1,150
Does anyone actually read 'Feature section'? It's been a while I launched a new landing page and I don't like my 'Feature Section' Some roasting needed!
1
4
998
How do you keep engaged on X, when you are not a full time builder? When I was active months ago, I spent hours ideating and crafting posts. Now I am bit more spread thin, I can't spend as much time. Since coming back after months, I am having a bit of trouble to be hosest
4
8
751
Anyone exploring a new idea that you can't get out of your head? 🙄 Pitch me the idea and i'll share my 10 second take based on my 15yr~ experience. Feel free to try this to quickly validate. It's free to start.
4
8
886
I stopped using 'Waitlists' or 'Pre-sale' to validate a new project. It simply has too much noise. Instead, I simulate payment experience. I did it to validate my previous projects - 3 companies (VC backed) and multiple side-projects. I have decided to productize this. Check it out 👇
5
1
11
867
Measure true purchase intention by simulating a payment experience launchlane.io/
488
Had a quick chat with fellow founder - Serial Entrepreneur - Current building AI Startup - a few million investments - 6 team members Any questions?
4
610
Im visiting Osaka, Japan This heat is killing me 🥵 I thought I was used to heats since I moved to Thailand Any where else like this now?
2
6
470
Is 'Waitlist' approach still a thing? I never used it in all my previous ventures. It simply has too much noise. Interest =! Intention to Pay The indie hacker playbook goes something like this: 1. Landing page test for waitlist. 2. From the waitlist, get some alpha/beta testers. 3. Convert enthusiastic testers into customers. The catch is often you get some feedback and interest but struggle converting to paying customer. The only true validation is someone to open their wallet and pay. Alternative is 'pre-sale', but it also suffers from misalignment in expectations.
4
11
1,037
Have you seen the early signs of startup failure? When CEO starts to micro-manage and live in one's own bubble (typically teamed up with another executive) and the key players who work with the CEO start to leave. That is the beginning of the end to become a shit-show 🤦‍♂️
3
552
In early days of product, dog-fooding your own is one of the easiest ways to improve your product. If you are not your own customer, you will struggle to understand and put yourself into your customer's shoes. Probably not a good problem area for you to solve 🫠
1
7
525
When something sounds too good to be true, that's when you know something is off. Damn, a lot happend while I was gone. Hope no one in my circle got scammed. outofsigma.notion.site/Piete…
Is this supposed to be a joke? I know you are creating your community and probably good vibes, but this feels way out of line. There is no real offer here and at best you are spamming VCs. For what? Bragging rights? Come on. Because of these senseless spams, founders who actually put their life at stake to get a chance to pitch get ignored. I can't respect people who don't respect others. Sorry dude, unfollowing.
1
817
I've been a mentor/advisor to 100s of projects in my 15yrs of startup journey. 💡Who is starting a new project? If you share your project, I'll share my feedback. I've been dormant on X for past 8 months and just came back. I need some juice flowing again😛
16
20
2,112
Damn, I didn't realize its been 8 months already I went radio silent on X Why am I nervous as when I was writing my first Tweet 🤣 Just saying Hello to yall 👋
14
42
2,395
'Pre-Sale' is all about managing expectations, which require a lot more planning. Digital assets work well with 'Pre-Sale' approach. For SaaS on recurring revenue model, you really have to know what you are doing. You need to plan • Exactly what your MVP will be • Commit and share specific timeline • Pricing Not so ideal for first time founders or builders.
Replying to @jkimlaunch
what's your take on the 'pre-sale' approach, and how do you manage expectations?
3
1
1
10
1,731
First talking to users and learn the problem and space enough. Build a cohort of target users. Then communicate the service you are planning and MVP you are shaping. If they are not after you asking 'When can I get this?', probably the value is week.
Replying to @jkimlaunch
So, what is the best validation method? Shipping MVP to potential customers to get quick feedback?
1
1
10
1,258
You should define your MVP before you start building. How? By talking to potential users, BEFORE building. Understand the problem and how. Then cut all the clutter to make it 'MVP'. Price based on the value you provide ($$$ or time save). Then test the product & pricing.
Replying to @jkimlaunch
hmm haven't thought of that, makes a lot of sense, thanks one thing that interests me is how do I decide on a payment plan even before I finish working on an MVP, or choose which features will be present in the end... if for example I may have different pricing options? just wondering what is the best way to "sell" a product before I actually know how it'll turn out
2
1
1
9
1,224
This is why I don't like 'Waitlist' approach. It simply has too much noise. Interest =! Intention to Pay The only true validation is someone to open their wallet and pay. Alternative is 'pre-sale', but it also suffers from misalignment in expectations.
So. The indie hacker playbook goes something like this: 1. Landing page, test for interest. 2. From interested list, get some alpha/beta testers. 3. Convert enthusiastic testers into customers. Right? So simple. Here's the snag. What do you do when you receive great feedback and interest, but can't convert to paying? À. Look for different target market and re-start at step 1 above... B. Push harder on your alpha testers and try to reduce stated friction. Ç. Something else? 🤔🤔🤔
3
2
13
2,155
What an irony when your tool is built for cold-email outreach! You can't hope for some magic traffic here. If I were you, I would do exactly this 👇 [ Phase 1 ] • Your targets are likely B2B sales team members. Find them on Linkedin, cold email them using your tool • Record your email return rate, how you are finding them, right blog posts and share on your webpage. This should help driving some traffic (if SEO done right), also give more tangible examples for visitors to your website • Join network/community of sales man. Ask how they are finding their contacts. There are many similar tools out there. Offer free usage of your tool and learn what is missing or how you can differentiate. Build features based on feedback. Get testimonials. Turn them into superfans by delivering what they wanted. Eventually this will become word of mouth marketing. WoM works great in Sales tools. [ Phase 2 ] • While your are doing cold-outreach, build a scraper for LinkedIn that allow you to set target (e.g. filters) and get the list of emails, instead of manually finding one by one • Use above to automate your cold-email • Release the tool as your product packaging • Build use cases of scraper+email finder for different targets as examples and post them on your landing page
Replying to @jkimlaunch
Daaamn @jkimlaunch!! I did not expect that! Honestly, thank you for taking your time to look at my little gig!! Marketing has always been my achilles heel. The product works, the message is kind of clear, but I have no idea how to bring constant foot traffic.
3
4
2,008