CEO @userp_io — the SEO firm powering brands like Monday, Wiz, Robinhood, Binance, and 100s more. @forbes 30 Under 30 (no I didn't pay for inclusion)

United States
Joined September 2017
I increased monday,com’s traffic by 1,570% via SEO. I compiled 4hrs of video showing the exact strategy. Like + Reply with 👋 and I’ll DM it to you for free, right now. (I’ve lead SEO for 100+ SaaS startups)
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Down 40+ lbs on this cut phase. Always shocks me how much your face changes!
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AEO "experts" are so unserious. Mfs will literally say: structure your content for AEO and rank overnight! instead of: spending your time figuring out how these brands got so popular, well known, established, loved, linked/mentioned across the entire web, etc. If it's as simple as structuring pages a way that AI prefers, why do only a few brands get mentioned and not every brand that structures its content a certain way? Because it's not what actually matters. Structuring your content for retrieval, answering common questions, targeting the long tail...legit folks doing legit SEO have been doing this for ages lol. It's not a moat. Nor is it a "way to rank" or "way to get cited faster" It's literally just a baseline, and takes 5 seconds of logical thought to understand that it's the same exact problem as Google: Demand far outweighs supply. The demand to rank in Google or get mentioned by AI for searches and prompts is extremely high. Every brand wants to be the answer. The supply is low: - 10 blue links, max, often less, and only the top 3 matter, if that. - just a few brands mentioned by AI as solutions for any given prompt It's simple logic: if 100 brands want to be shown for a prompt, and they all structure their content a certain way that AEO experts claim AI prefers....it's a baseline to optimize for, and it's correlation, not causation. Sorry but you are not going to out-visibility a competitor by changing headings and chunking your page. What people are actually noticing is that the best brands who already rank and get mentioned just happen to do this naturally as it's a good way to structure content for readability regardless of what engine you're optimizing for. So you're 100x better off spending your time figuring out how these brands got so popular, well known, established, loved, linked/metioned across the entire web, etc. (btw, do you really believe AI won't find info if you don't specifically structure it to a certain style...it can literally develop new life saving medication in days on its own that took researchers 20 years btw) Stop missing the forest for the trees with AEO.
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Jeremy Moser retweeted
"I’m not entirely sure what I witnessed (let alone learned) at Brighton SEO. Marketers are creating processes to replace content writing that take longer than the content writing. And produce worse results." LinkedIn post from Dominic Kent, sharing experience of attending recent Brighton SEO conference! lnkd.in/p/gtuyBMYJ
How was the BrightonSEO conference recently?
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SEO/GEO space always makes me laugh. Here is a snippet from landing page from people who claim to be the world's foremost experts on AI search. "AI visibility can shift, so best practices are not enough. The path forward requires: Content strategy built for retrieval Testing and measurement Authority-building and digital PR Technical SEO that scales Cross-team coordination Platform-specific intelligence Executive-level reporting Consistent execution over time" The same folks will go on to shame people on socials about how they are stuck in the past doing old school stuff. Can't make it up.
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