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Joe Can Write

@joecanwrite

B2B writer for SaaS, WordPress + eCommerce. Bylines: HubSpot, https://teapaw.org/t.co/MaKFmhuZvj, NitroPack, CommerceGurus, Modular DS, Gravity Forms.

JoeCanWrite.com
Joined January 2013
  • Tweets3.1K
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Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)Photo by Joe Can Write (@joecanwrite)
Bylines: HubSpot, WordPress.com, NitroPack, CommerceGurus, and Modular DS. Available for B2B content work in SaaS, WordPress, and eCommerce.
Image from Joe Can Write (@joecanwrite)
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You can link a WordPress block to a custom field. One Paragraph block linked to a Price field, and every listing shows its own price. It's called Block Bindings, and it's built into WordPress. @wpmetabox fields work with it out of the box: metabox.io/what-is-dynamic-c…
WordPress Site Editor binding a Paragraph block's content to the Meta Box Price field, chosen from a Meta Box Post Field menu under the block's Attributes panel.

ALT WordPress Site Editor binding a Paragraph block's content to the Meta Box Price field, chosen from a Meta Box Post Field menu under the block's Attributes panel.

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WordPress custom fields store data, but don't display anything on their own. Something has to connect it to a template. Once it's connected, one template fills every page with the relevant values. Diagram from @wpmetabox's guide to dynamic content: metabox.io/what-is-dynamic-c…
Diagram: one template filled with each page's own custom field values, producing two different property pages.

ALT Diagram: one template filled with each page's own custom field values, producing two different property pages.

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Got dozens of WordPress pages with the same layout and have to edit each one by hand when something changes? This @wpmetabox guide shows how dynamic content fixes that, with custom fields, one template, and three ways to connect them without touching PHP metabox.io/what-is-dynamic-c…
What Is Dynamic Content in WordPress and How to Add It? - Meta Box

What Is Dynamic Content in WordPress and How to Add It? - Meta Box

Dynamic content in WordPress in plain English: how custom fields and templates build pages, and how to add it without editing PHP.

metabox.io
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Where is Shopify particularly strong in 2026? I looked at Sidekick, Flow, Shop Pay, POS, Markets, B2B, and AI shopping channels for @CommerceGurus. Most of the strengths are to do with having one set of store data that every tool shares commercegurus.com/where-shop…
Where Shopify Is Particularly Strong in 2026 - CommerceGurus

Where Shopify Is Particularly Strong in 2026 - CommerceGurus

Shopify AI features, Flow, Shop Pay, POS, and Markets run on one set of store data. Here's where Shopify is particularly strong now.

commercegurus.com
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I gave Claude one prompt: install Contact Form 7, draft a Contact page, and trash the spam comments. It did it all on my WordPress site without me opening the dashboard. That's a WordPress MCP server at work. I tested six free ones for @Modulards_en: modulards.com/best-wordpress…
Claude Desktop given one prompt to install and activate Contact Form 7, create a draft Contact page, and delete the spam comments, with its reply listing the plugin installed, the page drafted, and the spam comments moved to the trash.

ALT Claude Desktop given one prompt to install and activate Contact Form 7, create a draft Contact page, and delete the spam comments, with its reply listing the plugin installed, the page drafted, and the spam comments moved to the trash.

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Not sure which one you need? This guide from @wpmetabox has a comparison, real use cases, and a three-question decision checklist. metabox.io/custom-post-types…
Card headed "When to use Custom Post Types, Taxonomies, or Custom Fields in WordPress". Three columns: Custom post type, a new kind of content with its own section of the admin, book site example Book. Taxonomy, a shared label many items are grouped and browsed by, example Genre. Custom field, a detail that belongs to one single item, example Page count. Footer reads: a comparison, real use cases, and a three-question decision checklist. metabox.io

ALT Card headed "When to use Custom Post Types, Taxonomies, or Custom Fields in WordPress". Three columns: Custom post type, a new kind of content with its own section of the admin, book site example Book. Taxonomy, a shared label many items are grouped and browsed by, example Genre. Custom field, a detail that belongs to one single item, example Page count. Footer reads: a comparison, real use cases, and a three-question decision checklist. metabox.io

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I wrote a WooCommerce vs Shopify comparison piece for @CommerceGurus The bit that surprised me most: use any processor other than Shopify Payments and Shopify surcharges every sale. 2% on Basic, 0.2% on Plus, on top of your processor's own fees. Ouch! commercegurus.com/woocommerc…
Card headed "What a move to Shopify fixes, and what moves with you". Left column, Shopify largely solves: hosting, core platform updates, server scaling, infrastructure security, core eCommerce admin. Right column, moves with you: storefront speed, app selection and cost, SEO, conversion rate, third-party integrations. Footer reads: thinking of moving from WooCommerce to Shopify? Read this first. joecanwrite.com and commercegurus.com

ALT Card headed "What a move to Shopify fixes, and what moves with you". Left column, Shopify largely solves: hosting, core platform updates, server scaling, infrastructure security, core eCommerce admin. Right column, moves with you: storefront speed, app selection and cost, SEO, conversion rate, third-party integrations. Footer reads: thinking of moving from WooCommerce to Shopify? Read this first. joecanwrite.com and commercegurus.com

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Is your WordPress site backed up (and can you restore those backups)? I wrote a guide to backing up a WordPress website for @Modulards_en. It covers four methods, which one to pick, and how to test that your backup actually restores. modulards.com/how-to-back-up…
Card headed "Four ways to back up a WordPress website, and how to test the restore". Four panels: Backup plugin, automated and you restore from the same dashboard. Multi-site dashboard, one dashboard covering every site you manage. Manual, your files plus a database export you run yourself. Your web host, whatever your web host already runs for you. Footer reads: a backup you have never restored is a backup you have never tested. joecanwrite.com and modulards.com

ALT Card headed "Four ways to back up a WordPress website, and how to test the restore". Four panels: Backup plugin, automated and you restore from the same dashboard. Multi-site dashboard, one dashboard covering every site you manage. Manual, your files plus a database export you run yourself. Your web host, whatever your web host already runs for you. Footer reads: a backup you have never restored is a backup you have never tested. joecanwrite.com and modulards.com

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Ever wanted to know when to use Custom Post Types, Taxonomies, or Custom Fields in WordPress? Read this guide from @wpmetabox for a comparison, real use cases, and a decision checklist. metabox.io/custom-post-types…
Custom Post Types, Taxonomies, or Custom Fields: Which Should You Use? - Meta Box

Custom Post Types, Taxonomies, or Custom Fields: Which Should You Use? - Meta Box

Custom post types vs taxonomies vs custom fields: what each does, when to use it, and the same use cases built two ways so you can choose with confidence.

metabox.io
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About a third of US shoppers say they'd let an AI assistant buy things for them. Most still want the final say, but that's a lot of people already happy to hand off the search. Here's what agentic commerce means for your store, and three things worth checking now.
Image from Joe Can Write (@joecanwrite)
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Three things worth checking: - Titles and descriptions that say exactly what the product is, in plain words - Structured data (schema) for price, size, materials, and availability - A robots.txt that actually lets AI crawlers reach your catalog
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Roughly a third of the content on a typical product page can't be read by AI systems at all. So the bar to compete here is lower than it looks. It mostly comes down to keeping your product data tidy and accurate. Full post: wordpress.com/blog/2026/07/1…
Agentic Commerce Is Here: What Does It Mean for Your Store?

Agentic Commerce Is Here: What Does It Mean for Your Store?

What is agentic commerce? It's when an AI assistant discovers, compares, and buys products for shoppers. Here's what the shift means for your store.

wordpress.com
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Most people setting up WordPress maintenance plans are guessing at the price. For a Modular DS piece I gathered what established providers actually charge, plus what freelancers report. Here's the range, and how to land on a number that's profitable for you.
Image from Joe Can Write (@joecanwrite)
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Most providers use tiered plans, and the survey data backs it. A 2025 Web Designer Academy survey of 208 designers found 82% use package pricing as their main model. Three tiers is the setup you'll see most often.
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Plans usually include updates, backups, security scanning, uptime monitoring, and small edits. Billed separately: content, new features, design, and dev work beyond quick fixes. Full post: modulards.com/wordpress-main…
How much should you charge for WordPress maintenance plans? | Modular DS

How much should you charge for WordPress maintenance plans? | Modular DS

Real WordPress maintenance plan pricing from published care plans, a designer survey, and community data, plus a simple way to set your rates

modulards.com
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