$100m in client results I scale startups with creator marketing
New York, NY
Joined July 2013
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- Following2.1K
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Johnny retweeted
Startup founders
Here’s Head Of Content Strategy without needing to hire one
(From someone doing this for 9-figure companies)
This is actively what I tell my DWY clients to do to get started.
1. Lightreel.ai
Lightreel is essentially Claude for finding viral marketing trends in your niche.
You’ll use this to find top-of-funnel ads to steal ideas from.
First, use a prompt like:
“Show me the top companies in the (niche) running at least 50 ads this month - filter by reach and time active.”
This will find you competitors and their top longest-running angles.
Then have it scrape the hooks of the top 10 ads. Save them.
2. Go to a platform like SideShift or Trybe
Post a job posting / start reaching out to creators.
Focus on creators who:
Have gone viral/winning ads across at least 5 separate videos across at least 2 separate companies.
(Don’t want someone repeating the same strategy over and over.)
Offer them more performance incentive than their current deal.
We want their focus and loyalty.
Get 5–7 of these creators and give them the top 10 hooks you got from Lightreel and video examples, and give them freedom to make a few ads based off of that.
If they are qualified, they will be able to make good content on their own.
(As long as you coach them on your product.)
3. Hire a Manager
Hire a manager on SideShift for $5K/m to manage the process and just use Lightreel to keep iterating on winners.
Once you find one, make 80% of your clients focused on that and 20% on new formats / scripts.
If you’re a startup above $500k/year I’ll build you a creator strategy for free.
Book below 👇🏼
Scalewithcreators.com
Startup founders
Here’s Head Of Content Strategy without needing to hire one
(From someone doing this for 9-figure companies)
This is actively what I tell my DWY clients to do to get started.
1. Lightreel.ai
Lightreel is essentially Claude for finding viral marketing trends in your niche.
You’ll use this to find top-of-funnel ads to steal ideas from.
First, use a prompt like:
“Show me the top companies in the (niche) running at least 50 ads this month - filter by reach and time active.”
This will find you competitors and their top longest-running angles.
Then have it scrape the hooks of the top 10 ads. Save them.
2. Go to a platform like SideShift or Trybe
Post a job posting / start reaching out to creators.
Focus on creators who:
Have gone viral/winning ads across at least 5 separate videos across at least 2 separate companies.
(Don’t want someone repeating the same strategy over and over.)
Offer them more performance incentive than their current deal.
We want their focus and loyalty.
Get 5–7 of these creators and give them the top 10 hooks you got from Lightreel and video examples, and give them freedom to make a few ads based off of that.
If they are qualified, they will be able to make good content on their own.
(As long as you coach them on your product.)
3. Hire a Manager
Hire a manager on SideShift for $5K/m to manage the process and just use Lightreel to keep iterating on winners.
Once you find one, make 80% of your clients focused on that and 20% on new formats / scripts.
If you’re a startup above $500k/year I’ll build you a creator strategy for free.
Book below 👇🏼
Scalewithcreators.com
Johnny retweeted
This Pixar-style song ad I made spent $250k in 7 days inside @ecomuniversity.
I packed how I make them into a Claude skill + a tutorial on the fastest workflow, well under an hour per ad.
Follow + comment “song skill” and I’ll DM you both.
RT's are highly appreciated 🤝
Johnny retweeted
Our brand did $1.7M in sales in ONE day.
AI is changing ecom.
Agents already run key functions for us.
They help automate our best people's proven work.
I filmed a 25 min vid on how we're adapting.
& what still matters.
Like + RT + comment "AI" (must follow) & I'll DM it.
Why do founders with 0 history in creator marketing keep starting creator platforms
They’re all copies of Sideshift and just change their headline
I’ve seen at least 5 die in the last 6 months
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You do not need to be good at marketing to scale to $100m in revenue as a start up
All you need is to understand how to replicate viral formats.
I used to call it innovation through inspiration
Find what’s working , the hook, the format, the on screen text, the elements that made it a winning piece of content
Keep 80% of it and innovate 20% new additions that are relevant to your company/product/offer
Most of the time it’ll hit, and if it doesn’t you just need to tweak small things based on what your metrics are telling you
I’ve seen companies add 8 figures off just 1 hook
Don’t overcomplicate it
Love you
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It’s just true. @antinertia has done it, so have many others.
We have videos that have done 50m views+ we spent no where near that amount
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If you think you need to spend this much to go viral and get customers you’re insane.
You could have mass reposting with smaller creators, volume wins always
And focus on a strong hook / visible pain in your video you’re solving and that’s it
Spend 20-30k between creators and production.
Wait.
You can pay someone $1M to get 1,000,000 views?
- Doomers | $200k | @damianplayer
- @shownmedia | $100k
- @atomikgrowth | $100k+
- @sideshift_app | $100k
- ContentForge | @theisaacmed
- Joinbrands | @iansells
- Clickstrike | $50k @TySmithHQ
- growthmatrixai | $50k
- officialforkoff | $50k
- sicrewai | $50k
- @xpickr | self-serve | $10k
*estimated cost
They're mostly Video and Creator services, plus virality for tech & AI.
New paid GTM and growth engineering is taking over paid ads. It's basically an alternative marketing initiative.
Sounds like an easy decision if you have a huge budget. Either that or spend tons of time and go organic.
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I just consulted 2 companies looking to move heavy into creator marketing
Both assumed $5k was enough to do $100k in the first month
Who’s spewing this info around
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If you know how to make content & have a creative mind.
Just get into ecom bro
Ai has made it so easy to start and you can tap into your marketing brain for the rest
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If you’re a Silicon Valley founder and you want to crack creator marketing
I will give you my $100m creator marketing playbook for free
Show you everything on how to start & scale your creator program
I’ll even set it up for you
Dm me
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The best entrepreneurs I know were insane gamers beforehand.
From cranking 90s and trickshots to raising $50m
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