John Raser (@johnraser) header
John Raser (@johnraser) profile picture

Marketing maestro | Brand architect | Multimedia storyteller | Digital strategist | Renegade intrapreneur | Recovering golfer | Husband + Dad | 🎨🎬📲🍺🇬🇷

Orlando, FL
Joined January 2009
New year, no fear. I’m #BettingOnMeIn2023 and building my own thing. 🏴‍☠️ Wanna work together? LFG!
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John Raser retweeted
You are the media now
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number of likes ≠ quality of your thoughts
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If people aren't interested in what you're doing, it's because you're not that interesting.
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To replace graphic designers and copywriters with AI, clients will need to accurately describe what they want. We’re safe.
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People don’t have short attention spans. They have a a short tolerance for mediocre content.
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Co-signed ✍🏼
Companies can’t hire entrepreneurs to drive innovation and then put them in legacy systems, orgs and politics. If you really want innovation: Hire entrepreneurs Give them a north star goal Give them resources Remove constraints Get out of their way
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Lemme break something down for you real quick… If a website claims to be an industry-wide media outlet, but the only way to get “news” or content on said site is to pay, it’s fake news and all articles, posts, and polls should be disclosed as sponsored content.
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A user interface is like a joke. If you have to explain it, it's not that good.
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Social media is not a tool for direct sales; it's a tool for building relationships that can lead to sales.
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If people aren't interested in what you're doing, it's because you're not that interesting.
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Word-of-mouth marketing still reigns supreme. Do something worth talking about.
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birth following up death
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A brand is much more than a company’s name/logo/product/price tag. It’s more than the marketing/advertising around these things. A brand is the consistent/recognizable feeling that all these things evoke. It’s the sum of how a product/biz is perceived by those who experience it.
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When I grow up, I want to be a fired SEC football coach. #dreambig
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What you look for you find. That’s how life works.
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My toxic trait is saving social media posts to reference later and never being able to find them when I need to reference them later.
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SEO isn’t about optimizing your site for Google; it’s about optimizing your site for users.
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Campaign idea for 🍕 companies during election season: ☐ Republican party ☐ Democratic party ☒ Pizza party
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