A lot of companies want to treat marketing and communications like an orchestra: precise meters, elaborate scores, and rigid adherence to the those black dots sitting on those five lines. They find out really quickly that what they really want is a jazz ensemble: chord chart, flowing tempos, improvisation, and wide tolerances. Most importantly: Openness to surprises. When AI-driven decision making is driving everything toward the mean, creating the environment that inspires those surprises will matter greatly. Audiences will reward this. How many times have you been commanded to plan a program down to the tweet, only to abandon it within the first three or four days? What would you have done with that time otherwise? I'm inspired by Frank Zappa's answer to the question of whether he was a great guitarist: "Well I'm specialized. What I do on the guitar has very little to do with what other people do on the guitar. Most of the other guitar solos that you hear performed on stage have been practiced over and over and over again, and they go out there and they play the same one every night, and it's just... spotless. "My theory is this: I have a basic mechanical knowledge of operation of the instrument, and I got an imagination. And when the time comes up in the song to play a solo, it's me against the laws of nature. I don't know what I'm gonna play, I don't know what I'm gonna do. I know roughly how long I have to do it and it's a game where you have a piece of time and you get to decorate it. And depending on how intuitive the rhythm section is that's backing you up, you can do things that are literally impossible to imagine sitting here." I'll take that over a Julliard-trained first-chair violinist any day.