Ed Ziubrzynski (@EddieBearZ) shares that users are increasingly turning to short-form video on YouTube or TikTok for quick answers, bypassing long-form website content entirely in favour of speed and simplicity.
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ALT A photo of Ed Ziubrzynski with the quote "Users are heading straight to YouTube or TikTok to get that answer within the smallest timescale possible. They’re looking for a 45-second video telling you exactly how to do it and what tools you need, as opposed to landing on a website and reading a 3,000-word article that would take a lot more time and involvement."
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Joseph Kahn (@josephskahn) explains that citations and brand mentions on trusted platforms carry more weight with AI and search engines than the quantity of links alone.
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Joseph Kahn (@josephskahn) wants you to focus on establishing your brand as an influencer in relevant spaces, as LLMs prioritise mentions over simple backlinks.
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ALT A photo of Joseph Kahn with the quote "The brand mention itself goes into that LLM database, along with where it's mentioned or where they were talking about your company. It's not about backlinks anymore; it's about being found as an influencer in the right space and the right areas of Google."
Joseph Kahn (@josephskahn) explains that the old world of SEO was just about using backlinks to build authority, but he believes that isn't the way for brands to build authority anymore.
maj.to/3K5J5wb
Joseph Kahn (@josephskahn) explains that LLMs and search engines prioritise links and mentions from trusted sources, making brand authority and relevance more important than ever.
maj.to/3K5J5wb
Joseph S. Kahn, President of Hum JAM 🔥 retweeted
The final hour of our #SEOin2026 Launch Livestream will be hosted by Pam Aungst Cronin and will feature @ashleymadhatter, @chris_meabe, Irina Papuc, Jade Pruett, @josephskahn, @NMPConsulting, Priya Verma and Sean Barber
maj.to/4p09tXr
Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Hour 4 will feature @ashleymadhatter, @chris_meabe, Irina Papuc, Jade Pruett, @josephskahn, @NMPConsulting, Priya Verma, Sean Barber, @AhmedBhula, @hellemans, @Casieg, Charlie Whitworth, @DanielaLeitner2, Marta Szmidt, @NikkiRHalliwell and @RealTaylorKurtz
Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Brand SEO
Learn how to position your brand around relevant topics that drive citations and boost authority.
with @AshLiddell1250, Joshua Squires, @aleyda, @SukhSingh84, Otuto Umeji, Christian Rigg, @josephskahn and Ramona Joita.
Joseph S. Kahn, President of Hum JAM 🔥 retweeted
YouTube is not luck. If you start today, you can earn $9000 per month by January 2026.
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Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Joseph Kahn (@josephskahn) recommends starting with clear goals and refining 2–3 key prompts (for content and competitor analysis). Once these work, you can scale fast and win top local rankings.
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Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Joseph Khan (@josephskahn) explains that AI can bridge knowledge gaps in unfamiliar markets by revealing what audiences care about, helping create better content, keywords, and connections.
maj.to/3QY3tPC
FOMO ALERT: It's the biggest event of the weekend. Don't miss @AlexHormozi !!!!
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Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Let's talk SEO; what's your go-to quick SEO wins?
Leave tips in the comments
Joseph S. Kahn, President of Hum JAM 🔥 retweeted
Olga Zarr (@olgazarr) believes that on-page SEO is crucial, making up the majority of SEO success, and without it, other SEO efforts lose impact.
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