In pursuit of product-market fit, you should be less of a data scientist and more of an anthropologist. Every week I see teams pretending to be scientists and analyzing metrics on a test group of a few hundred users who came from odd sources unrepresentative of their broader target audience — like a Discord server or a handful of friends & acquaintances. Instead, keep it simple: Your analytics dashboard should literally just be a table of users with the following columns: • Name • Registration Date • Last Active Time • Number of Sessions Then follow these steps: 1. Sort the list by Last Active Time 2. Look up the most active users on Instagram or Linkedin 3. Then interpret their behavior on your app through the lens of their online identity 4. If you have a messaging channel such as Intercom, send them a generic message asking for their feedback (and maybe offer a $25 gift card) Do this regularly. It’s certainly not science but it will tell you more about what’s resonating about the product than a bunch of statistically insignificant data.