@kapost

Content operations software to create digital assets that drive conversions.

 Global
uplandsoftware.com/kapost/
Joined April 2009
  • Tweets39.1K
  • Following2.1K
  • Followers6.1K
12.9KMedia
"An organized response plan is essential for companies to target areas for improvement and develop innovative strategies to overcome the challenges of today’s changing economic environment." - Sarah Gaffney, Market Research Analyst Aberdeen. Read More: okt.to/o6r1O8
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How mature is your Content Operation? Are you keeping up with these transformative times? Find out  - okt.to/No4HSg #ContentOperations #DigitalMarketing #b2bmarketing
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Is shopping for a Content Marketing Platform on the horizon? Bringing together the right stakeholders is vital to your success! okt.to/IdBNjC #contentmarketing #contentmanagement #DigitalMarketing
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Nigel Cullington, Head of Marketing at @UplandSoftware, speaks on how to maximize data efficiency, build relationships, and use automation tools to drive business recovery in this @Digitaldoughnut article: okt.to/OtVj4s
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Did you miss our four-part Enterprise Sales & Marketing Webinar Series featuring @Forrester analysts @lauraramos and @sheaforr along with @UplandSoftware SVP & GM @PatMorrissey? Click here to learn more: okt.to/8RA4I9
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Curious to know how @ROInnovation and @kapost work well together? Answer: They both help you deliver the voice of the customer, which is the key to your success! Learn more here: okt.to/TiX81L #B2Bmarketing #voiceofthecustomer
Wondering about "Content Operations" and how it fits into your 2021 planning model? Here are the answers to all of your burning questions: okt.to/hNP4jv #ContentOperations #b2bmarketing
Y'all! We are already heading into Q4!! It's time to start planning for 2021 and we've got you. Here's a blog on how to create a great benchmark report to get you started. More to come! okt.to/yPjG0v #DigitalMarketing #contentmarketing #B2B
Nigel Cullington, Head of Marketing @UplandSoftware is featured in okt.to/DmMfgv with insight on how sales and marketing professionals can make a different plan, using data to keep selling. Find article here: okt.to/E8ysHh #B2B #b2bmarketingstrategy

Silicon UK

Breaking news for Britain’s tech business community: cloud services, startups, Big Data, mobility, social media, security, privacy and Government strategy

silicon.co.uk
BIG CONGRATULATIONS to the team at @Kapost for being recognized with the "Best Content Performance Management Solution" award in the 2020 MarTech Breakthroughs program.
Sales teams have leaned on customer advocates since the dawn of time. It's time marketers got in on the fun. okt.to/9fDIk1
Don’t let the quest for new #logos throw shade on opportunities with existing customers. @PatMorrissey discusses in @Entrepreneur ways to maximize #revenue in key accounts. okt.to/QHy6XI

Sales Tactics to Survive the Extended Effects of the Pandemic

In a crisis, existing customers need to take priority.

entrepreneur.com
On Brand Podcast @BrandDrivenTeam featuring @tobymurdock & Zoë Randolph: okt.to/6aXogM
LIVE WEBINAR w/ @Forrester STARTING IN 1 HOUR "It's Time to Embrace Digitally Immersive Selling" okt.to/b23YR5
Content IS King In the Post-COVID World. Quick read on "Why Sales and Content Marketing Need to Marry In a Post-COVID World" okt.to/Vf1Wzt

Why Sales and Content Marketing Need to Marry In a Post-COVID World - Spin Sucks

As COVID-era sales techniques change, the responsibility is on communicators to funnel leads to sales teams. Guest author, Nancy Marshall, says content marketing plays a key role.

spinsucks.com
Are your landing pages and blogs falling victim to Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage @MarketingProfs okt.to/N6dX2m #contentmarketing

Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

From passive-aggressive popups to meandering intros to clumsy or overcomplicated or hyperbolic text and more, marketers can sabotage their own messages. But you can avoid these mistakes.

marketingprofs.com
Imagine your B2B brand runs a partner marketing campaign, but the partner never follows up on the generated leads. okt.to/yswiZd via @Gartner_inc
Content Marketing World cancels 2020 in-person Cleveland convention, goes virtual because of coronavirus okt.to/H9Xesg

Content Marketing World cancels 2020 in-person Cleveland convention, goes virtual because of...

Content Marketing World will be a virtual conference, rather than a big gathering at Cleveland's Huntington Convention Center, in October 2020.

cleveland.com
Excited to have Shannon Waldschmidt w/ @thermofisher join this week's webinar on aligning content to buyer expectations. Tune in: okt.to/b3uK7s
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