Karim Salkim.

I was hired to give Lake Group a fresh modern look, I redefined their core purpose, redesigned their visual identity and crafted their brand messaging.

Tea, books and albums.

Brands are ditching celebrities for ordinary people.

Create from inner space.

Mastery over marketing.

Midnight R&B.

Create, daily.

R&B and nothing.

Consume less, create more.

It’s all in the small small details.

Most people look, creatives see.

Lock in or get locked out.

Create by obsession, not strategy.

Stay connected to your inner child.

Magic happens when you learn to unlearn.

Arsenal Football Club.

Greatness takes a damn minute.

Create from the inner space.

Creating something out of nothing is a superpower, kind of.

Thin line between creative and childish.

Creativity needs play, not pressure.