The Q Luxon Experience “LED is the future”, they said. A couple of years ago, I’d argue. A couple of months ago, I’d argue. A couple of weeks or days ago, I’d argue. But yesterday, something changed this belief inside me. I saw the future, I experienced Q Luxon at AAA Cinemas, Vizag. I travelled 650kms from Hyderabad to Visakhapatnam to experience Jailer 2 on Q Luxon and it was totally worth it! I’ve watched the movie twice before in different formats but this hit different. I’ve watched movies on LED before but this one is very special, from the moment I walked into the audi, I knew I was in for a treat. I was welcomed by a massive 71ft W x 29.6 H wall to wall pitch black Scope LED screen with super steep, all black seating. Once the screen turned on, I was in absolute awe because the FoV from the top row is as good as centre or any row really, the design of the Auditorium itself screamed brilliance. There are a few experiences in my life I would never forget, My first IMAX 70MM experience, first PCX experience, first Dolby Cinema experience and now this. Once the content started playing on the screen, 10mins into the movie looking at the colours pop beautifully, looking at the blacks absolutely deeper than ever before, the bass hitting straight at my chest, the surround speakers dancing around, the overhead speakers wooshing right above me, the Screen just pulled me right in, it’s absolutely immersive. I silently teared up. Everything about It was absolutely beautiful. Evolution of Cinema Exhibition has seen Reel based projection, Xenon Digital Projection, Laser and Dual Laser Projectors, LED Screens and cut the chase to now, Acoustically Transparent LED Screens. When cinemas introduced LED’s as a format, there was always the issue of sound because the whole setup of LED panels was just a wall. Unlike traditional cinema screens which has tiny holes to let sound pass through from hidden speakers behind the screen, solid LED walls blocked sound. This forced theatres to place speakers around the LED screen (above, below or to the sides), causing a slight disconnect when an actor is speaking on the screen and the sound would come from the ceiling or floor. Acoustically Transparent LED solves this problem completely by allowing speakers to be where they’re supposed to be- right behind the screen, apart from the surround speakers ofcourse. Q Luxon is 100% DCI HDR compliant and it shows why, the colours are just as good as as you could watch them on an OLED TV at your home but on a massive scale, the screen is perfectly calibrated and I found zero issues with it. The audio being as good as it was is just a bonus! The bass hits perfectly and the atmos tuning is absolutely on point with zero audio crosstalk. The entire auditorium is equipped with 64 ch dolby speaker setup. As the end credits rolled, I walked near the screen to observe the audio coming from Left, Center & Right channels individually while still being in disbelief. Watching Jailer 2 in both SDR, Dolby Vision and HDR made me realise just how good LED is for HDR content or just any content because the sharpness of the image is unmatched, the contrast higher than any projection system. Theater specs - Q Luxon Width : 71ft Height : 29.6ft Capacity: 490+ Design : Non reflective walls & wall to wall, near floor - ceiling @epiqcinema @aaacinemasoffl