
Award winning specialist #UX agency, focussing on design and research internationally
Media City UK, Manchester
Joined May 2010
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Choosing the right web design layout can transform user experience 🙌
FREE cheatsheet attached 🔖
Here are 12 classic styles every designer should know:
🟦 Two-column → balanced text + sidebar
🟨 Split screen → compare options
🟧 Asymmetrical → bold + modern
📖 F-shape → natural reading flow
⚡ Z-shape → landing pages & CTAs
🗂️ Card/Block → scan-friendly chunks
🎥 Featured media → visual storytelling
🧩 Masonry → galleries & feeds
📰 Magazine → content-heavy layouts
📌 Fixed nav → menu always visible
📂 Hidden nav → minimalist menus
🎛️ Interactive → sliders & carousels
Which layout do you use most? 👇
#UX #UI #UXDesign #UIDesign #ProductDesign
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Top UI UX Design Tools for Creators 🙌
FREE cheatsheet attached 🔖
Whiteboarding
⁃Miro
⁃Mural
⁃Fig jam
⁃Google Jam
⁃Whimsical
Prototyping
⁃Fig jam
⁃Axure
⁃Balsamiq
⁃Framer
⁃Mockplus
Surveys
⁃Survey Monkey
⁃Google forms
⁃Jotform
⁃Survey legend
⁃Typeform
Al Tools
⁃Midjourney
⁃Uizard
⁃Sider
⁃Galileo Al
⁃Upscale. media
Usability Testing
⁃Usebrain
⁃UsabilityHub
⁃Maze
⁃Optimal Workshop
⁃Usertesting
A/B Testing
⁃Optimizely
⁃Firebase
⁃Adobe Target
⁃AB Tasty
⁃Google optimize
#UX #UI #UXDesign #UIDesign #ProductDesign
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Excellent Landscape of UX Research Methods Cheatsheet! 📷
• Early design phase → Apply methods focused on understanding the situation.
• Prototype or product stage → Employ methods centered on evaluating the solution.
• Seeking detailed insights → Opt for qualitative approaches.
• Requiring statistically valid data → Opt for quantitative approaches.
#UX #UI #ProductDesign #UXDesign #UIDesign
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Excellent Cheatsheet to Unlock the Secrets of a High Converting Pricing Page 🙌
FREE Cheatsheet attached 🔖
#UX #UI #UXDesign #UIDesign #ProductDesign
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9 timeless design principles every UI designer should know 🙌
Overview:
1. LAYOUT
Layout is the arrangement of visual elements in a design to create balance, clarity, and visual appeal.
2. ALIGNMENT
Aligning elements in a design along a common axis to create order and visual consistency.
3. HIERARCHY
Organizing elements to establish a clear order of importance, guiding the viewer's attention.
4. PROXIMITY
Placing related elements close together to indicate their connection or importance.
5. BALANCE
Weighting or arranging the elements within the image to create visual, even distribution of shape and space.
6. REPETITION
Consistently using the same design elements (e.g., fonts, colors, shapes) to create unity and reinforce visual identity.
7. COLOUR
Utilising colours intentionally to convey mood, meaning, and visual impact in a design.
8. CONTRAST
Contrast can highlight differences or add a focal point by using opposing colour, shade or textures.
9. NEGATIVE SPACE
Also known as white space, it's the empty or unmarked area around or between design elements, used to enhance readability and create visual balance.
Original cheatsheet by Jaxon White
#UX #UI #UIDesign #UXDesign
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Excellent Cheatsheet to Unlock the Secrets of a High Converting Landing page 🙌
FREE Cheatsheet attached ⭐
#UX #UI #UXDesign #UIDesign #WebDesign #ProductDesign
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Excellent Design Inspiration to boost your next mobile design project 🙌
Save to Bookmarks 🔖
60fps is a curated collection of UI/UX animation and interaction design details from the world’s best iOS, android and web apps
Check out the site: 60fps.design 🙌
#UX #UI #UXDesign #UIDesign #ProductDesign #Animation
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15 Principles of Good Design to Boost Your Next Design Project 🙌
Great design isn’t just beautiful, it’s usable, accessible, and intentional.
These 15 principles help guide meaningful UX 👇
1. Discoverability
Users should easily find what actions are possible and where to begin.
2. Feedback
Every action should have a clear, timely response to show it’s working.
3. Constraints
Limit choices to prevent errors and guide users toward the correct path.
4. Mapping
Controls should match users’ mental models (e.g., up means increase).
5. Consistency
Keep patterns, terms, and visuals uniform across your product.
6. Affordances
Design elements should suggest how they’re meant to be used (e.g., buttons look clickable).
7. Structure
Group related content and actions logically to reduce cognitive load.
8. Simplicity
Remove unnecessary elements—clarity beats clutter every time.
9. Tolerance
Design should forgive errors—make undo easy and prevent destructive mistakes.
10. Equity
Ensure your design works for users of all abilities and backgrounds.
11. Flexibility
Support different user needs and preferences without forcing one path.
12. Perceptibility
Make important information visible and legible to all users.
13. Ease
Reduce friction—fewer steps, simpler wording, smarter defaults.
14. Comfort
Design for emotional and physical ease—no stress, no strain.
15. Documentation
When needed, provide clear guidance to help users succeed.
Design with these in mind and you’ll build experiences people actually want to use 🙌
#UX #UIDesign #DesignPrinciples #ProductDesign #Startup #Business
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Excellent Cheatsheet on How to Pick the Right UX Research Method 🙌
Match the development phase, goal, and type of data to the right method:
📝 Define (Generative, Attitudinal, Quant)
• Surveys
🔍 Analyse (Generative, Behavioural, Qual)
• User interviews
• Diary studies
• Ethnography
• Contextual inquiry
• Stakeholder workshops
• Guerrilla research
📈 Implement (Formative, Behavioural)
• Quant: A/B testing, Tree testing, Card sorting, Content testing, Analytics, Metrics
• Qual: Usability testing, Content testing, Card sorting, Guerrilla research
✅ Evaluate (Summative)
• Attitudinal, Quant: Surveys
• Behavioural, Qual: Usability testing, Content testing, Contextual inquiry, Ethnography, Diary studies, Guerrilla research
• Behavioural, Quant: Usability benchmarking, Analytics, Metrics, Content testing, A/B testing
#UX #UI #UXResearch #ProductDesign #UserExperience
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Lean UX vs Agile UX — How They’re Different & How They Work Together 🙌
FREE cheatsheet attached 🔖
💡 Lean UX → Continuous discovery & learning
•Build-Measure-Learn cycles
•User feedback at every step
•Rapid problem-solving
•Reduces risk before & during delivery
🚀 Agile UX → Efficient delivery & iteration
•Sprint-based development
•Cross-functional teamwork
•Continuous improvement
•Incorporates Lean UX insights into each sprint
✨ The Sweet Spot:
•Learn + build faster
•Data-driven iteration
•Reduce wasted effort
•Ship products users truly love
How they work together:
•Use Lean UX to validate ideas early and continuously throughout the Agile process.
•Use Agile UX to deliver those validated ideas in quick, incremental releases.
#UX #LeanUX #AgileUX #UserExperience #ProductDesign
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🚀 Want to improve your UX and boost conversions?
Check out The Ultimate Guide to User Testing — packed with tips, tools, and real-world advice to help you test your next design project.
👉 keepitusable.com/blog/the-ul…
By @keepitusable
#UX #UserTesting #Usability
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Learn how to apply the 5 Key Principles of Visual Design to Boost your next design project 🙌
The principles of scale, visual hierarchy, balance, contrast, and Gestalt not only create beautiful designs, but also increase usability when applied correctly.
5 Principles of Visual Design in UX:
1 Scale
Using relative size to signal importance and rank in a composition.
TIPS
- Use no more than 3 different sizes
- Emphasise the most important aspect by making it the biggest
2 Visual Hierarchy
Guiding the eye on the page so that it attends to different design elements in the order of their importance.
TIPS
- Use 2-3 typeface sizes to indicate what pieces of content are most important
- Consider using bright colours for important items; muted for less important ones
3 Balance
Balance occurs when there is an equally distributed (but not necessarily symmetrical) amount of visual signal on both sides of an imaginary axis.
TIP
- Establish an imaginary axis to understand the current state of balance on your visual
4 Contrast
The juxtaposition of visually dissimilar elements in order to convey the fact that these elements are different.
TIP
- Use a colour-contrast checker to ensure that your content stays accessible even when adjusting contrast
5 Gestalt
Gestalt principles explain how humans simplify and organise complex images that consist of many elements. They capture our tendency to perceive the whole as opposed to the individual elements.
By @NNgroup
#ux #uxdesign #ui #uidesign #visualdesign #productdesign #userexperience #design #digital #business #startup
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How to Communicate Design with Developers - Checklist 🙌
An extensive list of all aspects that must be communicated between designers and engineers throughout design/development process.
Map out cross-platform experience
- What platforms are in scope (mobile, desktop, wearable, iOS, Android, etc)?
- What breakpoints to use?
- What technology to use for mobile experience?
- What Front-End frameworks can be used?
Define technical feasibility
- What are technical limitations for components / interactions?
- What back-end data can be leveraged / exposed to the user?
- What JS/React/.. libraries are available?
- How fast can we output data / content in the UI?
- Are the back-end/front-end processes scalable?
Clarify semantic structure
- HTML5 structure
- Headings hierarchy
- SEO optimisation
- No dark SEO patterns
Consider all states
- Empty state
- Error state
- Loading state
- Other content and interaction related states
Design for variable content
- Variations of copy
- Progressive disclosure
- Text truncation
- Scalable layouts
Agree on naming conventions
- CSS variables
- File names
- Folder names
- Components names
Create placeholders
- Avatars (user pics)
- Image placeholders
- Default backgrounds
Define CSS units and resizing
- Font sizes and font baseline
- Absolute and relative CSS units
- How resizing works (browser zooming)
- Browser support
Flesh out file formats
- Images format
- Icons format
- Streaming mechanisms
- Optimisation
Verify A11Y compliance
- Optimise for levels A, AA, AAA
- Conduct A11Y audit
- Test for auditory, visual, cognitive and other impairments
- Localise content and design
Explain micro interactions
- Define CSS transitions
- Identify differences between desktop and mobile touch screen experience
- Prototype complex interactions
- Define technical feasibility of interactions
- Define frameworks to use for implementing interactions
By @uxhints_com
#ux #uxdesign #ui #uidesign #productdesign #uxprocess #uxstrategy #design #designthinking #prototyping #agile #mvp #digital #business #figma #webdevelopment #webdesign #startup
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Excellent Dashboard Design Patterns Repository to boost your UX / UI Designs! 🙌
A huge collection to support the design and creative exploration of dashboard design 👇
Great work by @benjbach
#ux #ui #uxdesign #uidesign #dashboard #productdesign #website #websitedesign #programming #html #css #js #react #ecommerce #health #data #mobile #iPhone #android #userexperience #business
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5 Principles of Visual Design in UX to Boost your Next Design Project! 🙌
Overview:
Visual-design principles inform us how design elements such as line, shape, color, grid, or space go together to create well-rounded and thoughtful visuals.
5 Principles of Visual Design in UX
1. Scale
This principle is commonly used: almost every good visual design takes advantage of it.
The principle of scale: Using relative size to signal importance and rank in a composition.
2. Visual Hierarchy
A layout with a good visual hierarchy will be easily understood by your users.
The principle of visual hierarchy: Guiding the eye on the page so that it attends to different design elements in the order of their importance.
3. Balance
Balance is like a seesaw: instead of weight, you are balancing design elements.
The principle of balance: A satisfying arrangement or proportion of design elements. Balance occurs when there is an equally distributed (but not necessarily symmetrical) amount of visual signal on both sides of an imaginary axis going through the middle of the screen. This axis is often vertical but can also be horizontal.
4. Contrast
This is another commonly used principle that makes certain parts of your design stand out to your users.
The principle of contrast: The juxtaposition of visually dissimilar elements in order to convey the fact that these elements are different (e.g., belong in different categories, have different functions, behave differently).
5. Gestalt Principles
These are a set of principles that were established in the early twentieth century by the Gestalt psychologists. They capture how humans make sense of images.
Gestalt principles: Principles that explain how humans simplify and organize complex images that consist of many elements, by subconsciously arranging the parts into an organized system that creates a whole, rather than interpreting them as a series of disparate elements. In other words, Gestalt principles capture our tendency to perceive the whole as opposed to the individual elements.
Why Visual-Design Principles are Important
- Increase usability
- Provoke emotion and delight
- Strengthen brand perception
By @nngroup
#ux #uxdesign #ui #uidesign #userexperience #productdesign #visualdesign #graphicdesign #designprinciples #design #prototyping #startup #digital #business
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Excellent Web Content Scanning Patterns Summary! 🔖
FREE Cheatsheet attached! 🙌
This visual guide provides an insightful summary of the most prevalent scanning patterns users employ when browsing web content. Understanding and incorporating these patterns is crucial for optimising your website layouts to enhance user experience and engagement.
Here are the key scanning patterns to consider:
1. F-Pattern: Users often read in an “F” shape, scanning horizontally across the top of the page, then moving down and reading across again, before quickly scanning down the left side. This pattern is common on text-heavy pages.
2. Z-Pattern: On simpler, less text-dense pages, users tend to follow a “Z” pattern, scanning from the top left to the top right, then diagonally down to the bottom left, and across to the bottom right. This is effective for pages designed to direct users through a specific flow.
3. Layer-Cake Pattern: Users hop between headings and subheadings, scanning in short bursts to find the sections of content most relevant to their needs. This pattern emphasises the importance of clear and descriptive headings.
4. Spotted Pattern: Users focus on standout elements such as images, icons, or highlighted text, moving between these points of interest. This underscores the need for visually distinct elements to capture attention.
5. Marking Pattern: Users highlight or mark certain parts of the text as they read, either mentally or physically if they are able to do so. This pattern often occurs when users are reviewing content for specific information or studying. It emphasises the importance of having clear, important points that can easily stand out for quick reference.
6. Bypassing Pattern: Users skip large blocks of text, focusing on the key points. This often occurs when users are familiar with the content or are looking for specific information, indicating the need for concise summaries or bullet points.
7. Commitment Pattern: In some cases, users read almost every word on a page. This usually happens when the content is highly relevant or engaging, highlighting the importance of valuable and well-written content.
By recognising these patterns, you can strategically design your web layouts to align with user behaviors, making your content more accessible and improving overall user satisfaction.
#ux #ui #uxdesign #uidesign #userexperience #usability #ecommerce #business #visualdesign #productdesign #webdevelopment #usabilitytesting #usertesting
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The Ultimate Design Systems Resources List to Boost Your Next Design Project 🔖
All the relevant, latest resources to help you create your design system.
- Blog posts
- Tools
- Plugins
- Libraries
- List of Design Systems
- Design Tokens
- Slides and videos
- Books
- Conferences
By @rominakavcic 🙌
#ux #ui #uxdesign #uidesign #designsystem #color #figma #sketch #productdesign #userexperience #designtokens #uicomponents #books #mobile #webdesign #business #startup
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Excellent Cheatsheet to Unlock the Secrets of a High Converting Landing page 🙌
FREE Cheatsheet attached 🔖
#ux #ui #uxdesign #uidesign #webdesign #social #marketing #visualdesign #startup #business #webdevelopment #cta #css #html #js #react
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Excellent 7 Pillars of Web Design – A Beginner’s Guide - to Boost your Web Design Process! 🙌
Overview:
Pillar #1: Usability (UX)
Pillar #2: Design (UI)
Pillar #3: Accessibility
Pillar #4: Layout
Pillar #5: Typography
Pillar #6: Responsiveness
Pillar #7: HTML & Performance
Read the full post and learn all the details 👇
By @uxpin
#ux #uxdesign #ui #uidesign #productdesign #typography #accessibility #webdesign #webdevelopment #html #css #react #prototyping #startup #digital #userexperience #business #figma
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Excellent 10 Principles for Good Design, to Boost Your UX / UI Designs, by Dieter Rams! 🔥
FREE Cheatsheet attached 🙌
1. Good design is innovative
Possibilities for innovation are not, by any means, exhausted. Tech development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, & can never be an end in itself.
2. Good design makes a product useful
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it
3. Good design is aesthetic
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4. Good design makes a product understandable
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self- explanatory.
5. Good design is unobtrusive
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self- expression.
6. Good design is honest
It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7. Good design is long-lasting
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
8. Good design is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
9. Good design is environmentally-friendly
Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.
10. Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
Follow @UXlinks to massively increase your UX / UI skills and knowledge 🙌
#ux #ui #uxdesign #uidesign #productdesign #uxresearch #userresearch #usability #figma #html #css #js #visualdesign #mobile #webdevelopment #webdesign #appdesign #apple #android #design #userexperience #designsystem























