Danny Khatib

I'm here for the ride, but Elon just flushed billions of annual earned media down the toilet. While at @TwiitterMedia I lead an effort to quantify the value of earned media for Twitter's brand on TV. TLDR, few companies could afford to buy the advertising we got for "free" 1/9

A cheat code I wish I knew at 18... The 4 Types of Luck: In 1978, a neurologist named Dr. James Austin published a book entitled Chase, Chance, & Creativity: The Lucky Art of Novelty. In it, he proposed that there are 4 types of luck: (1) Blind Luck (2) Luck from Motion (3) Luck from Awareness (4) Luck from Uniqueness Here's what they are: Type 1: Blind Luck Completely out of your control: • Where you are born • Who you are born to • Base circumstances of your life • "Acts of God" These are the truly random occurrences of the universe. Type 2: Luck from Motion You’re creating motion and collisions through hustle and energy that you are inserting into an ecosystem. You increase your luck surface area through simple movement. The increase in collisions opens you up to more lucky events. Type 3: Luck from Awareness Depth of understanding within a given arena allows you to become very good at positioning yourself for lucky breaks. Naval says: "You become very good at spotting luck." You can “spot luck” from a mile away because of your knowledge and experience. Type 4: Luck from Uniqueness Your unique set of attributes attracts specific luck to you. “[This type] favors those with distinctive, if not eccentric hobbies, personal lifestyles, and motor behaviors.” - Dr. James Austin Type 4 Luck actually seeks you out. The Stages of Luck I personally think of Types 1-3 as coming in stages as you grow up: • Type 1 dictates your early years • Type 2 as you hustle in your 20 • Type 3 as you gain experience in your 30s+ Type 4 is unique—it’s dislocated from age. Always remember the Luck Razor: When choosing between two paths, choose the path that has a larger LUCK SURFACE AREA. Your actions put you in a position where luck is more likely to strike. It’s hard to get lucky watching TV at home—it’s easy to get lucky when you’re engaging and learning. There are lots of simple ways to increase your luck surface area: • Talk to more new people • Send more cold emails • Write/share in public • Participate in digital communities • Spend time in rooms where you feel like the dumb one To recap the 4 types of luck: • Type 1: Blind Luck • Type 2: Luck from Motion • Type 3: Luck from Awareness • Type 4: Luck from Uniqueness If you enjoyed this and learned something new, follow me @SahilBloom for more in the future!

The new HBO Max (MAX) has eliminated writer/director credits in their interface in favor of a vague "Creators." This is what Raging Bull currently looks like. It's so fucking over.

From a compensation stand-point, zero basis RSUs and bonus programs that ignore SBC are blatantly misaligned w shareholder interests. Sadly, many BODs are paid with the same instruments. We should have never moved away from options. And we should move back ASAP. (More).

The Fed has never raised rates faster We are all test subjects in a massive economic experiment