Kimia

You'll be a better writer if you can literally PICTURE who you are writing for. Start with these questions: (1) Who are they? Their background, current situation and level of experience. (2) What do they want? The outcome they're trying to achieve. (3) Why are you suited to help them? What relevant experience or understanding do you have? Example: The Build Lab When I started developing The Build Lab, I could have targeted anyone interested in entrepreneurship. But that's an enormous audience with very different needs. Instead, I focused on people who already have valuable skills or experience and want to turn those into an online business. This gives me a much clearer idea of who I'm helping and what challenges they're likely to face.

Why I do NOT use AI to write content↓

Your personal branding will be stronger when you can identify and bring in your unique skillset. Start with these questions: (1) Professional skills: What have you learned through your career? (e.g. sales, writing, marketing, design, programming) (2) Personal experience: What challenges have you overcome or results have you achieved? (e.g. losing weight, changing careers, building a business) (3) Knowledge: What subjects do you understand particularly well? (4) Interests: What topics do you genuinely enjoy learning, discussing or spending time on? Don't dismiss something because it feels easy or obvious to you. Often, the things that come naturally to us are the same things other people struggle with.

The more specific your audience, the easier it becomes to create something they actually want. Instead of targeting "people who want to get fit" Focus on "busy professionals who want to build muscle without spending hours in the gym."

"I need to be an expert to launch a digital business." False (and limiting) belief. Imagine you work full-time and figure out how to meal prep and save $300/month on groceries. You're no Martha Stewart, but people would happily pay to learn how you do it.

Doing sales on calls vs. in the DMs If you have a lot of volume, DMs are easier and more scalable But the advantage of a call is you get to: A) Understand your audience better (and post better content) B) Address any concerns they have about your offer (harder to do in DMs)

'Small accounts should post at least 3 times a day' Posting more is valuable But if it's impossible for your schedule, you'll eventually miss a day. You feel guilty. Guilt creates aversion. Soon you stop posting entirely Commit to 1 a day if you're more likely to stick to it

In my DMs: Them: “Hey, do you do LinkedIn?” Me: “No.” Them: “Cool, I’ll charge you just $100 for your next post.” There are two good reasons to reach out to someone: 1. You genuinely want to connect with them. 2. You have something to offer that would ACTUALLY benefit them.

My top 4 books for building and scaling a digital business↓ 00:10 Book 1 00:53 Book 2 01:55 Book 3 03:18 Book 4

Happy Saturday. One of the best days to grind. Working remotely, on your own terms, earning six figures is a life few people achieve. Why would you expect an extraordinary life from an ordinary amount of effort?

If you ever thought about starting a personal brand, watch↓

My AI Tier List for Scaling a Digital Business↓

"I just post random stuff and hope I grow" I hear this a lot. Before your next post. Take a moment to answer these questions. Then, next time you post, imagine you're writing to that person. (1) Who is your marketing targeting? (2) What problems does your target audience have? (3) What have they tried so far, and why didn’t it work? (4) What methods are you teaching, and why are they better? (5) What key accounts/books/philosophers have shaped your viewpoints? (6) What common advice in your space do you absolutely NOT agree with? (7) What do you ultimately want your audience to achieve?

Building a digital business is hard until you have a framework that looks like this↓