I help experience-led brands become the feeling people return to ↓ Start with the Foundation Package or a 1:1 Pro Christo Solo ✝️
Lagos, Nigeria
Joined June 2022
- Tweets28.7K
- Following575
- Followers1.5K
- Likes57.3K
Pinned Tweet
There’s nothing better than a brand that people actually feel, and can envision their lives around.
Most experience-led brands launch the menu, the collection, the product, the space, but they don’t launch the feeling.
That’s usually why people leave when something shinier opens.
The brands that keep people aren’t just selling better. They’re mirroring something the audience already feels and then amplifying it. Seen. Held. Like they belong. Like the brand already knows them a little.
That’s the work I do.
Emotional foundations for hospitality, fashion, and lifestyle brands. The positioning and messaging that make the relationship harder to copy.
I work with founders anywhere.
If the offer is there but the feeling isn’t yet, the usual first step is the Brand Foundation Package or a paid 1:1.
Link in bio if you want to see which one fits.
Or just DM me.
Lamide | Brand Strategist ✨💚 retweeted
I'm looking for a company that needs a corp member in Agbara, please help me
Lamide | Brand Strategist ✨💚 retweeted
When a man loves a woman, he must do so understanding that God has set a standard.
He must understand why marriage is important, what makes a good marriage and how it points to Jesus.
I have found a wife
I have found a good thing
God has favored me
Lamide | Brand Strategist ✨💚 retweeted
GOOD DAY, MR PRESIDENT: NIGERIANS DESERVE ACCOUNTABILITY
Good day, Mr President.
I congratulate you on spending a night in one of Nigeria’s states outside Lagos and Abuja. I hope you enjoyed the warmth, hospitality, and delicious cuisine of Akwa Ibom, which I am sure is even better than those of the destinations where you have spent over 260 days outside Nigeria since coming into office.
I sincerely hope this visit will inspire you to travel to the remaining 33 states of the federation, spend time with the people and, more importantly, explain what your administration has done with the ₦15.8 trillion saved from the removal of fuel subsidy, the over $100 billion you have borrowed, the increased revenues accruing to the government from taxing Nigerians, and the additional government revenues which your administration celebrated last year as having surpassed its target.
Nigerians deserve to know how many that were pulled out of poverty within this period, how many out-of-school children were returned to school, and how many functional primary healthcare centres you have built. They also deserve to know how much electricity supply has improved, especially given your promise that if you do not fix power, Nigerians should not vote for you. They deserve an explanation of how you have secured the country, which still ranks among the most terrorised countries in the world.
Mr President, Nigerians deserve answers. They deserve to know what has been done with the resources entrusted to your government.
The New Nigeria we want to build will be based on accountability, transparency, and the physical, measurable impact of our public resources on the lives of citizens.
A new Nigeria is POssible. -PO
Lamide | Brand Strategist ✨💚 retweeted
After reviewing a pile of founder profiles this week, one thing keeps repeating: the product is good, the story is buried, and their profile doesn't say why anyone should care.
I'm opening 3 spots today to fix that properly: positioning, profile, and the content that backs it up.
DM me "WORK" with your startup and what you need. I'll reply today.
Most startups don't fail because the product is bad. They fail because nobody understands why they should care.
I'm a creative strategist. For 4 years, I've worked on closing that gap. Here's what it has looked like in practice:
A football gaming product I worked on had a communication problem: people weren't picking up why its recommendations were worth trusting.
We changed how we communicated the value. The performance creative delivered a $0.20 CPA, and applying the underlying insight across the wider campaign contributed to a 9x+ revenue increase in the first gameweek.
For a streetwear brand, I built content around how its audience actually engaged with fashion and football. Sales grew by 50% month-on-month over four months.
I also took a tech brand's X account from ~200 to 1,500+ followers and helped build a tech community from 0 to 400+ members, contributing to 3 enterprise deals in 3 months.
Different products. Different audiences. Same underlying problem: getting people to understand the value, care enough to act, and eventually become customers.
If you're building a startup and suspect your marketing isn't communicating the value of what you've built, reply AUDIT.
I'll review your profile and send you 3 specific improvements, free.
Lamide | Brand Strategist ✨💚 retweeted
NIGERIANS, WE NEED YOUR HELP! 🇳🇬
INEC has restricted the amount of time each person can spend on its website, so we need as many people as possible to help with this exercise.
Here’s what we’re doing:
We’re counting the number of registered voters in each polling unit for 2027 and comparing it with the number of registered voters in that same polling unit in 2023.
INEC won’t show us the full register, so we have to do this ourselves, one polling unit at a time.
Here’s how you can help. It takes just 60 seconds!
STEP 1: Go to this link ⤵️
check.nigeriaelects.com
STEP 2: Copy the code generated where it says “Your Polling Unit”. It’s the code containing numbers and dashes.
STEP 3: Go to the INEC website and scroll down to “Find a Polling Unit”.
Paste the code you copied into the PU Code box and click “Find”.
STEP 4: The polling unit information will appear, including the number of registered voters.
Copy ONLY the number of registered voters (the whole number, without the dashes).
STEP 5: Return to the first website, paste the number into the space provided for registered voters and click Submit.
That’s all!
See the attached video for a visual guide.
60 seconds of your time can help us build a clearer picture of what’s happening with our voters’ register.
Please participate and share this with other Nigerians. The more people who help, the more polling units we can cover.
Let’s get to work! 🇳🇬
Lamide | Brand Strategist ✨💚 retweeted
Covering Grey’s presence at Moonshot as Global SMM was an intense, but incredibly fulfilling experience. Seeing the conversations we sparked online, the excitement around our activations
made every bit of the work worth it.
Shoutout to me and my amazing team🖤
There’s a very interesting parallel between how we show up in relationships and how brands show up in the market.
Consistency, clarity, and actually listening beat grand gestures every time.
Quick positioning check for any small business or creative:
1. what do people currently say about you when you’re not in the room?
2. what do you want them to say?
3. what one thing can you consistently do that closes that gap?
most brands skip 1 and jump straight to posting. That gap is where the real work is.
the 3 layers of an experience-led brand:
1Promise: the feeling you consistently deliver (not the product features)
2Proof: the small moments that make people say “this is exactly what I needed”
3Memory: what they tell someone else about you later
Now most businesses stop at the product and wonder why people don’t come back.
which layer feels weakest for you right now?
Most small brands don’t even have a perception problem. They have a “we don’t know what we want to be known for” problem.
Once you can pick the feeling you want people to return to, everything else (content, offers, how you show up) gets easier to filter.
And so when I speak with brand owners, I always ask: what’s one thing you want people to feel when they think of your brand?
Game changer.
Working on a creative project… make I no lose my sauce 💗
Logo and tagline I made in Canva
Image generated with chat gpt.
Supreme noodles is having an event at ICM tomorrow.
Let me go and stock up on my supreme noodles😭😭 I don’t have anywhere else to buy from around here
I found Àlócura. It sends you one good essay a day, chosen for your taste in literature. Something you’d like? alocura.net
I love how the name is a merge of Alo and curated @michaelinioluwa well done 🙂↕️🙂↕️😂
Did I get it though?
