Positioning Guru and Best-Selling Author. New Book: The Strategic Enemy - coming soon
Atlanta, Georgia
Joined March 2009
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Laura Ries retweeted
Too many banks compete on “better,” not different. Author and branding expert @lauraries explains why the path to real differentiation is picking a visible enemy and fighting it. Watch the full episode: youtu.be/2cbkTvms0Uw
The redesign chases modernity instead of owning timelessness. I give them a better road map to follow that doubles down on what they stand for. Check it out: ries.news/p/cracker-barrel-c… #CrackerBarrel #positioning
The Positioning Hotline is Ringing! Disclaimer: Coca-Cola did not really call the red phone. The phone is not even plugged in. But my advice is real!
The strategic enemy is one of the most powerful tools in my positioning toolbox. I am thrilled to announce my new book "The Strategic Enemy: How to Build and Position a Brand Worth Fighting For" published by Wiley is coming soon!!!
Laura Ries retweeted
That's it for today's law.
I'm breaking down 1 Law of Branding per day.
Based on "The 22 Immutable Laws of Branding".
A marketing book voted as the no.3 'most influential of all time' in an AdAge reader poll.
Detail here:
foundershustle.beehiiv.com/p…
Al Ries has many fans around the world - we are grateful to Tim Ferriss who introduced him to many more. Sadly Al passed away at 95. Read more about Al's life and legacy at AlRies.com @tferriss
I hate April Fools. I did believe this, and now as a customer I feel foolish. How does that help brand loyalty? instagram.com/p/CNKrH2NMZMP/…
Leggo my Chocolate Eggos!?! instagram.com/p/CNI0VBNMjUa/…
Tesla is getting under their skin. And tomorrow is April 1. Not funny, just sad. instagram.com/p/CNDfrIsszC4/…
Awesome branding! And she is right, you need to call your mother. #positioning instagram.com/p/CMnkZWdFvkl/…
This is how we Rose the Snoop Dog way? Props for the rhyme. Not sure about the wine. instagram.com/p/CMk6q7JlkRM/…
Sips like a Coke, Finishes like a Coffee and Sells like an Edsel. #positioning instagram.com/p/CMXzqomFJRU/…
What a perfect re-do of the King’s fail. The Queen’s Way! From Hunt.Gather an Austin majority woman owned agency - all merchandise proceeds go to the Women’s Empowerment Network. instagram.com/p/CMSlPnMFL5a/…
Love this! Bumble founder & CEO using every opportunity to embrace her visual hammer. What does your Zoom shot look like today? #visualhammer instagram.com/p/CLKNO7Pl-ua/…
Wow. No celebrities. No special effects. Just a jpeg. And it worked. #superbowlads2021 instagram.com/p/CLCar04FTDi/…
Brownies for Breakfast? instagram.com/p/CK9uoXaF0Yw/…
Look who is turning 40 this year! #positioning instagram.com/p/CKPFftelKyy/…
