Helen

Meet Shuga, a 28-year-old visually impaired Earth Buddy who ran 21 km (barefoot!) in the ADAC Marathon in Hanover on 12 April 2026 to raise awareness for Conscious Planet – SAVE SOIL movement. He shares that just as his feet have been pushed to their limits of exhaustion, so has the soil – which is the foundation of our life. His message is powerful: “Everyone is capable of making a difference.” He was accompanied by his friend Martin, who physically guided him along the route since he cannot see. For both of them, it was about setting an example and standing up for responsibility and community. The initiative behind this is Conscious Planet – SAVE SOIL, which is committed worldwide to regenerating our soils. #SaveSoil

Your social media voice matters more than you know. One share, one like, one comment at a time - that's how we can create a wave of change for soil. While soil degradation threatens our future, the solution begins with our expression. Every time you share about soil health, you're helping build the critical mass needed for policy change. Whether it's a fact about soil's importance, a success story from your local farmers, or simply spreading the word about why soil matters - your social media presence can contribute to this global movement. Let's harness the power of digital connectivity to ensure soil stays healthy for generations to come. Action now: savesoil.org #SaveSoil