Getting messages read is my mission - growing old disgracefully too!
Essex, UK
Joined August 2008
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When you know why you're doing what you're doing, job satisfaction comes built in.
As a business owner you should be clear about this - and ensure your team also understands how their work impacts on the company's success.
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How well do you know your ideal client?
What do they want?
What keeps them awake at night?
What is frustrating them?
What do they like doing?
What is on their to do list that keeps being pushed down it - that you could help with?
There's the essence of your marketing message!
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Can AI help? Yes, if you take the time to train it, share your thinking, get it to ask you the right questions and be able to follow your random thoughts.
A human being talks to you, asks questions, thinks originally and captures your voice at the same time. I do this!
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Do you track your reputation?
The challenge about your reputation is that you don’t always know what other people say about you. And there are very, very few people who will be brave enough to tell you if it’s not good news.
Check out insidenews.co.uk/do-you-trac…
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When you start a business you usually have a good idea how you help your customers as you're close to them. But as your business grows it's easy to lose that close connection.
Asking your customers, present and past, what they want and need to fuel your service offering.
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While this is from a fictional book, it is, nevertheless, true. How often do we allow other people's thoughts to infiltrate our minds? Are your actions being dictated by other people?
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The dictionary has a lot to say about the word 'social': human society, companionship, friendly interaction, cooperative relationships, organised communities.
Nowhere does it say 'sales vehicle'.
insidenews.co.uk/is-social-m…
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Is your business transactional or relational?
Transactional businesses have customers.
Relational businesses have clients.
Even if you sell products you can have your customer keep coming back and become a client, because they love the experience and service.
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When someone has an idea or suggestion - are you in the Reasons or Results camp?
Are you looking for reasons why it's not a good idea or already at work on the solution? Where are your team on this spectrum? There's no wall to sit on - you're either all in or all out!
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Every week I write an article aimed at helping people who are either thinking about writing, or have started writing, a non-fiction book.
If a book is on your 'to do' list, read this week's article and subscribe so you don't miss out. authorguide.substack.com/p/w…
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Many moons ago when I did my professional qualifications, I was astonished to discover that the label ‘marketing’ covered far more than advertising and promotion.
insidenews.co.uk/marketing-i…
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Sometimes it's easy to forget that there's a lot more to writing a book than actually doing the writing. If writing your signature book is on your to-do list, look at your publishing options earlier rather than later.
authorguide.substack.com/p/p…
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What will people learn about your business this month? An insightful blog, a tip that will make their life easier, an offer that will appeal to them?
If you need some advice, a strategy or help to turn your ideas into content, get in touch insidenews.co.uk
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I've lost count of the number of clients who've told me they're ‘not really bloggers’. What they mean is they wrote three posts in 2019, ran out of steam, and have felt vaguely guilty about their neglected blog page ever since. Sound familiar? insidenews.co.uk/blogging-li…
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