Freelance Content Creator, Martech Investigator, Observer of life, Book lover
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Joined April 2016
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The 6 Must-Have, Must-Change Martech Categories remind us that everything, no matter how good its been, must evolve smg.io/3pF7vi3 via @cmswire
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#dataprivacy's journey from cost-centre to growth-driver presents 4 CMO conundrums which I explore with the experts on this @cmswire piece: cmswire.com/customer-experie…
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What do martech buyers need to know about Platforms, Suites, products, Solutions, Apps, Superapps, etc. so they make the best decisions for their stack? cmswire.com/digital-marketin…
Products, platforms, ecosystems, apps, superapps, suites, solutions - what exactly do martech buyers need to know about these terms to make a decision that won't come back to bite them? cmswire.com/digital-marketin…
#omnitech, #ssot (single source of trust), the impact of voice on sales jobs, and many other awesome conversations on the last episode of #talkingstack for 2019! with @BrentLeary David Raab and @AnandThaker Ziff Davis B2B MarTech Advisor lnkd.in/f4yxsa5
I have a feeling we are going to hear a lot more of sales tech in 2020...@sellingtools! Ziff Davis B2B Smart Selling Tools Inc. lnkd.in/fFVTDxW
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Can you 'orchestrate' something you have no control over? David Raab asks @jnicholson30 from Pegasystems..and that sets us on a journey that goes from federated #datamarketing systems to CRM adoption, next best action to 'real-time interaction management'…lnkd.in/fiZU7Qd
The CRM Experience - @BrentLeary's exclusive column on MarTech Advisor - connects the most significant trends in #crm with the larger #customerexpereince conversation ..he travels around the world of CRM, attending events and presentations, and you get to…lnkd.in/fFFRCBJ
An unmissable opportunity for data-driven marketers in India - David Raab the No.1 authority on all things CDP- is running a FREE half-day workshop on CDPs in Mumbai on 7th November courtesy Netcore Solutions - this is really a fab…lnkd.in/fDSxX9s lnkd.in/fsUW979
Go on- share your HRTech nightmares with us! It's always fun in retrospect!
HR Technologist lnkd.in/fJbYpCA
My top takeaway - design for 'data interaction' rather than 'data collection' to make AI outcomes as meaningful as possible. Thanks, @LorenMcDonald for sharing some real thought-starters on #talkingstack with David Raab and @AnandThaker lnkd.in/ehauJXE
What does #neuromarketing have to do with you and your campaigns? Find out right here on MarTech Advisor Neha Pradhan Ziff Davis B2B #martech lnkd.in/frxwpru
5G is not about speed (although that is there). The real game-changer is latency - the interaction between a device and a network and the resulting speed of responsiveness. It's going to change the way marketers can use AR/VR, smart devices and video in…lnkd.in/f6sUHgT
'The CRM Experience' from @BrentLeary - exclusively on MarTech Advisor - is all about how, why and whether CRM is morphing into a #customerengagement and #customerexpereince platform and the new directions we are seeing from CRM solutions/ industry. Expe…lnkd.in/fmR8fuQ
#customerdataplatform's are great in theory, but in practice - there's many a slip between unified data and marketing outcomes.... MarTech Advisor readers asked for more on the practical aspects of activating #customerdata so our 2…lnkd.in/fafjdpu lnkd.in/fSAbcRQ
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I just found out I'm BAME. Actually, I guess I'm AME. Wait, worse! I'm a F-AME!! (Or F-BAME since B conveniently works for Black and Brown)! Ugh, can't believe we are still boxing people into categories like Female, Black, Asian, M…lnkd.in/ejZscWg lnkd.in/e5CNWtX
Join this not-so-obvious #customerdataplatform conversation in our #cdp special with @zvdmedia @AnandThaker David Raab. 5 factors that could impact your CDP decision beyond vendor features. What did we miss? Add to the comments bel…lnkd.in/f3rajCg lnkd.in/fwmt6D5
@siaranazir is not your average marketer - she's an innovator who has experimented with AI before it was trendy, and a solid pragmatist who is not swayed by shiny new things. In this episode of #talkingstack David Raab @AnandThaker…lnkd.in/fMMjHgz lnkd.in/fj_FVdi
Why are you still sitting on that word-of-mouth strategy when you KNOW its the most credible way to get customers to try you? 10 golden keys to inspire you right now - distilled from this weeks chat with @jaybaer with @AnandThaker and David Raab lnkd.in/fEw4WXg
Is word-of-mouth marketing the best marketing strategy you never had? Then there can't be a more fun way to get started than this episode of The Talking Stack with @jaybaer - seriously...+ the all-new Tin Foil Hat Section and Voice…lnkd.in/fZxVtCQ lnkd.in/fyCVfWd
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