Lex Evan® (@lexevan) header
Lex Evan® (@lexevan) profile picture

founder @lexingtonbakes High Taste. Higher Standards.®

Los Angeles, CA
Joined February 2017
Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)Photo by Lex Evan® (@lexevan)
Sometimes it’s best to just…
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I baked & cooked 👨🏻‍🍳
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Thoughts and prayers for all the everyday hydration brands out there. You guys were just too late all these years ago.
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I asked Claude to come up with an award winning recipe last night and it tasted like… Meanwhile, give me a week and I can develop a NEXTY award winning Peanut Butter Choc Chip Protien Cookie that’s vegan, grain free, organic and fair. +1pt for the cracked designer/chef 👨🏻‍🍳
i think we've reached the point where the cracked marketer is more in demand than the cracked engineer
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At this point I think she’s just rage baiting us
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“based on my moms 100 year old recipe” is giving major nepo baby energy I developed my peanut butter protein cookie recipe in a few weeks and it won a NEXTY for BEST VEGAN PRODUCT at Expo West this year. If that’s not the American dream, I guess inheritance is?
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I’d rather win by being honest than spinning tales of my false glory. I don’t have all the answers… But with enough time, I’ll find them. I always do.
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I dare you to add an ai comment
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Know what’s crazy about all us founders building separately? If even just 10 of us banded together, we’d instantly have a $1bn CPG conglomerate.
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woke up feeling shyte. this made my day. Ty @thesnaxshot & @RosenZone 🫶
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yall, i truly do not understand why @lexevan 's @lexingtonbakes is not a billion dollar brand or at least available in like every single Whole Foods, Sprouts, etc nationwide. Genuinely, might be the best CPG product in America. Zero difference from a homebaked treat.
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Do you know what the beauty of a great campaign is? It isn’t the message. It’s the discipline to keep saying one thing while everyone hears another.
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while my patience lasts And supplies too, I guess #trademarks
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It’s giving Pokémon red/blue nostalgia and I’m here for it 🔥🔥🔥 Also, tired these at the laurles x snaxshot party and they’re legit
Rowdy is Medici’s first savory EPG snack and it’s pretty addictive—their tangy ranch is the closest thing to reverse engineering Dorito’s cool ranch it’s going to be interesting to see how FritoLay reacts 👀 🪑
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Wow, was no one going to tell me I’m dyslexic 😅 Tired* Laurels*
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Actually insane that Erewhon has every beverage on the planet except the one I want… @drinkolipop vintage cola - why is it ALWAYS sold out
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Wait. Am I the problem? 😅 @drinkolipop
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I’m working on so much content that I’ve now realized I should be filming WHAT I’m filming for an upcoming series. Welcome to the Anti-Campaign. A parallel content series about making a content series while I’m making it. You can find it on my personal accounts on IG and TT
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