@loutwit

CEO @ Copley. Fmr Toast, HubSpot product leader.

 Boston, MA
copley.com
Joined October 2008
  • Tweets809
  • Following842
  • Followers705
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We measured 3,500+ traits on one B2B ad last month. Concept type (use-case vs. free trial) drove 4× the CTR and 8× the leads — more than the headline. Full breakdown of the five traits that actually moved the needle:
Lou Orfanos
@loutwitOct 21
One trait drove 4× the CTR and 8× the leads in a B2B customer’s LinkedIn ads last month. It wasn’t the headline. We measured 3,500+ traits on the same ad. Five moved the needle most. Here’s what the data actually showed:
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We measured 3,500+ traits on one B2B ad last month. Concept type (use-case vs. free trial) drove 4× the CTR and 8× the leads — more than the headline. Full breakdown of the five traits that actually moved the needle:
Lou Orfanos
@loutwitOct 21
One trait drove 4× the CTR and 8× the leads in a B2B customer’s LinkedIn ads last month. It wasn’t the headline. We measured 3,500+ traits on the same ad. Five moved the needle most. Here’s what the data actually showed:
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One trait drove 4× the CTR and 8× the leads in a B2B customer’s LinkedIn ads last month. It wasn’t the headline. We measured 3,500+ traits on the same ad. Five moved the needle most. Here’s what the data actually showed:
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more replies
5/ Concept type (biggest lever): Use-case ads hit 4.26% CTR vs 1.04% for free-trial, 238 leads vs 31, lower CPL. Usually set in the brief and never tested.
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Which of these has made it into your last creative brief or test plan?
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LinkedIn vs X. Holy moly. I guess that’s what happens when you haven’t posted in 4 years!
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Today i'm joining @CopleyAI as CEO. Copley is a purpose-built harness for B2B demand gen teams. Our mission is to give every marketer the leverage of an entire department. On brand, in control, and always improving. I'm having so much fun already.
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News! accessnewswire.com/newsroom/…

Press Release Distribution & Media Outreach Platform for PR Agencies | ACCESS Newswire

ACCESS Newswire provides PR agencies with trusted press release distribution, media outreach tools, media lists, pitching features, analytics, monitoring, and dedicated support designed for multi-c...

accessnewswire.com
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😎
Chris Comparato@ChrisComparato11 Aug 2022
.@ToastTab Q2: subscription revenue grew 100% YoY, ARR grew 59% YoY and we added a record number of new locations this quarter, all of which highlight the power of our industry-leading digital platform for restaurants. Thank you Toasters and customers! bit.ly/3wlQnBZ

Toast Announces Second Quarter 2022 Financial Results

Added over 6,000 net new locations for the first quarter ever Second quarter subscription revenue grew 100% year-over-year Annualized recurring run-rate (ARR) as of June 30, 2022 grew 59% year-over...

investors.toasttab.com
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Every parent in America needs to watch this
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Next stop, Churnington. Sorry.
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It's really incredible to see HubSpot as the #1 rated CRM. We've managed to pull off something really special. Blows my mind. g2.com/categories/crm via @G2dotcom
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Lou Orfanos retweeted
Red Sox
@RedSox25 Jan 2022
Cooperstown is calling!
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And on the third of January he fastened his sweatpants, booted his laptop and slacked his team “once more unto the breach dear friends”
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HubSpot is Comparably's #1 Best Culture for Large Companies. Never gets old. Proud of our whole team! comparably.com/awards/winner…

Best Company Culture (Large Companies)

These are the Top 100 highest-rated companies for Best Company Culture in 2021, according to anonymous employee feedback on Comparably.com over the past 12 months. This distinction is segmented into...

comparably.com
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One of many reasons I’m proud to be a a @HubSpot-er today. Inspiring stuff from our leaders @yaminirangan @bhalligan @dharmesh. Oh we also have a fire product.
HubSpot
@HubSpot12 Oct 2021
“That is my mission: I will relentlessly pursue the vision that Brian and Dharmesh have for HubSpot … I will relentlessly focus on delighting our customers and building an organization [where] people are excited and proud to work.” - @yaminirangan, CEO, HubSpot #INBOUND2021
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