Listen to the latest Forrester podcast on Content Marketing Partnerships bit.ly/1szyBQ0 by Ryan Skinner
#IoT14 Hiring priorities today for IoT companies: cloud SW dev teams, Biz Dev to demonstrate value to market, and anarchist and believers
#IoT14 cellular is really not suitable as the connectivity layer for IoT: secure, cheaper, less power hungry. Need something completely new
Welcome to the Age of The Customer - a 20 year business cycle where in-depth customer understanding make or break brands #FORRforum
Luca Paderni retweeted
50% of US online adults are always addressable: using 3+ devices to access web multiple times a day, from multiple locations. #ForrForum
We are about to kick-off the 2014 Forrester Marketing Leadership Forum in SF #FORRforum! Context and Utility Marketing are the way forward!
keynoting this morning on the future of marketing at #wtengage2011 the event is looking amazing!
Working on a marketing mix modeling initiative? Take the latest Forrester survey here: forr.com/rNyKUU
Gladwell: desperation drives innovation... are u desperate enough to innovate? #iex2011
Gladwell's third point: disparity of resources available to inventors and 'tweakers'.. bein resource constrained key to innovation #iex2011
Gladwell three lessons: understand the evolution of adoption, development of technology is a mass phenomenon, driven by 'tweakers' #iex2011
Gladwell Apple are great innovators because they are never first and willing to build on others idea and go to market #iex2011
Big centralized bureaucracies are good at spotting new ideas but do not have the culture to take advantage ... see Xerox Parc #iex2011
Successful innovators are adaptive and receptive and often times is better to be... third #iex2011