lucci

Happy Independence Day, Poland 🇵🇱 The most important day of the year. Hard to believe how far we've come: from a country people fled to a country people envy. Our grandfathers bled for this. We must not screw it up.

This is S Tier use of AI in marketing. It makes the customer relive a moment they've already had. We’ve all been there: You're on the street, or in a gym, or stuck in an elevator. A stranger walks past with the body you've been working for. "If only I had that” You think Nobody says that out loud. They say it to themselves, out of strong emotions: envy, insecurity, lust, jealousy. These are very strong human emotions. This ad takes that exact second of emotional impulse and makes you relive it. That's why it lands. The ad doesn't have to explain anything or make a claim. It shows you a memory you already lived, and your brain fills in the rest. Most ads tell people what they should feel, but the good ones find a feeling people regularly experience and hand it back to them. This ad did it masterfully.

Crossing into the TrueNorth @get_truenorth Made together with @Rango3_8