Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
New York, NY
Joined December 2016
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September 2025’s top podcast ad spenders and movers & shakers are here.
Top spenders:
Washable Sofas – $7.4M
FanDuel – $6.6M
BetterHelp – $6.2M
Toyota – $5.5M
ParkWhiz – $5.2M
See the full top-15 lists → magellan.ai/research/top-pod…
We're hiring! Come join us as we build technology to support podcasters and advertisers. Visit magellan.ai/careers to learn more #podcast #advertising
Magellan AI retweeted
Interested in more insights like this?
Download @magellanai's Q3'22 Podcast Advertising Benchmark Report for a full analysis: magellan.ai/resources/report…
💸Money in podcasting alert:
Between Q2 and Q3, podcast ad spending increased by 2.6%, according to @magellanai.
(via @SoundsProfNews)
ALT Graph from Magellan AI depicting growth in ad spend on podcasts between q2 and q3.
Magellan AI retweeted
Are you a fantasy footballer?
This week, @magellanai highlights the Fantasy Sports industry, which had its biggest month ever as of September 2022.
Advertisers spent over $5.4mm in September, with the kick-off of the NFL season being the main driver of all this activity.
We're excited to announce Attribution by Magellan AI. Sign up for our live beta today and experience what data can do for your ad campaigns.
podnews.net/press-release/ma…
Ad loads are creeping up but still make up (just) less than 6% of the average podcast's content. Here's how it changed over the course of 2021.
Our team is putting the final touches on slides and getting the banner ready.
We're excited to share that @Gofolite1 will be speaking all about how to create the perfect podcast advertising plan!
#Evolutions2022
We detected 2,212 brands advertising on podcasts for the first time in Q4.
What does it take to get started?
What's the best ad position in podcasts?
Unfortunately, the answer is "it depends."
BUT
We looked at what the most common ad lengths and positions are to help you decide how to tackle your placements.
We're about to go live! Join CEO @cmrnh for our 15-minutes-or-less market update of #podcastads in January.
magellan.ai/resources/webina…
10 brands moved up the ranks on our top spenders list in January, see which ones: hubs.la/Q014HwTW0
Which industries dialed up #podcastad spend going into Valentine's Day?
Join tomorrow's webinar to see how January shaped up: hubs.la/Q014Hx6P0
The biggest spenders in podcast ads spent a collective $89 million but there's still plenty of room for newcomers to make a splash - 2,212 brands agreed.
hubs.la/Q014dqnB0
With the holiday season dominating Q4, the industry with the highest increase in budget was...
hubs.la/Q014dBcN0
Average ad load crept up (again) in Q4 but which genre increased the most?
hubs.la/Q014drbP0
50% of the ads Magellan AI sampled for new brands in 2021 were in a mid-roll position.
How much were they spending?
Come find out at 2pm ET: hubs.la/Q013GW3Z0
Are you on the list for tomorrow's webinar looking back at #podcastadvertising in 2021? Register now! hubs.la/Q013GW6K0