Chief Creative Officer & Partner, Goodby Silverstein & Partners
San Francisco, CA
Joined February 2009
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The latest “What’s Fair” installment from @Mc_Huge. joshmchugh.substack.com/p/wh…
What’s Fair? Dig into what @Mc_Huge thinks in his latest edition.
joshmchugh.substack.com/p/i-…
How to turn a negative into a positive. Take a listen.
open.spotify.com/episode/6Cu…
Goodby Silverstein adage.com/events-awards/a-li… Such and honor to make the list!
Fun breaking it down @GSP with our friends at Breaking and Entering open.spotify.com/episode/0WV…
Excited for this one! NBA 2K taps Goodby Silverstein & Partners as creative AOR sportsbusinessjournal.com/Ar…
@NBA2K @GSP
AI dominated the conversation at Cannes. Here’s my take:
Check out this article adage.com/events-awards/cann…
Thanks for having me to #FloorTalk Laura. I always look forward to covering hot topics at the @NYSE
"I think we’re going to be talking a lot about creativity, leading to growth for brands, and then, AI, of course."
@maggiejca, Chief Creative Officer & Partner at @GSP, sits down with Laura Diorio to discuss what to expect at @Cannes_Lions this year. Plus, hear the inside scoop about the iconic Super Bowl ad with @Seal and @MountainDew.
📺 Watch full interview here: youtu.be/BRlQViPDZgc
➡️ Follow @NYSE & Download NYSE TV App for more #FloorTalk
The Americas Shortlist | Ad of the Year: Use of Music (Licensed) Part 1
@Apple @mjzworldwide @DonJulioOficial @Anomaly @KidsHelpPhone @McCannCanada @LAYS @GSP @SteveMadden @ValueCityFurn @EpochFilms @collemcvoy
shots.re/el/1744e5
Thanks for having me back @trinitychavez and for a lively #SuperBowlLIX discussion!
LIVE on NYSE TV 🎙️ Tune in for the latest earnings reports, CCO of @GSP on ad impact at #SuperBowlLIX, @EYnews' blockchain goals for 2025 and more! xitter.cf/i/broadcasts/1mrGmPodj…
Margaret Johnson retweeted
We've scoured through the Creatives Offscript podcast to bring you the top ten tips to becoming successful from:
@ryan_connolly
@MattAlonzo
@PRETTYBIRDPIC
@themusicbed
@Upwork
@CarolynTB111
@DaveySpens
@OlivierKoelemij
@maggiejca
@IanPonsJewell
blog.assemble.tv/10-tips-fro…
Margaret Johnson retweeted
Meet the Chief Creative Officer behind Goodby, Silverstein & Partners, creating experiences that reach millions. @maggiejca joins #TakingStock with @trinitychavez to highlight the latest trends in advertising and more. @GSP
Excited to begin our new partnership with General Mills! adage.com/article/marketing-…
Very proud of this one!
Driving While Black—the making of the concept car that’s safer for Black motorists adage.com/creativity/work/dr… #ProductDesign
Thanks for being a part of it all @alexisohanian
Margaret Johnson retweeted
“The best big ideas have a strong brand platform, like Doritos for the Bold. It’s a clear filter for the work. Essentially, if the work isn’t bold….we don’t do it,” @maggiejca #canneslions2024 @Omnicom
Margaret Johnson retweeted
“We call it Mass Intimacy: ideas that impact millions of people but feel like they’re speaking directly to you,” @maggiejca #CannesLions2024 @Omnicom
Margaret Johnson retweeted
“When clients are transparent with their agency partners about the business problem they’re trying to solve, it keeps everyone focused and pushing in the same direction,” @maggiejca #CannesLions2024
Margaret Johnson retweeted
“When @theestallion signed with RocNation, they knew she loved Cheetos, so they presented her with a silver platter of Cheetos at the signing. She picked the brand, the brand didn’t pick her. Fans feel it when a brand is authentic & part of who you are,” @maggiejca #canneslions
