Back in April 2022 I spoke at @BananaConfXYZ (NFT Tallinn). I was just hanging around when the most fashionable person approached me there, telling me how they're a physical fashion brand wanting to enter the digital space. Almost two years later, here we are with our first drop together. Major shoutouts to all the talents behind @guildworld. One of the most innovative fashion brands out there about to take over the world. All physical fashion brands have a lot to learn from this approach of adopting AI and digital fashion tools to create a new aesthetic and narrative. Once you look further into the physical brand side you'll also learn that they have sustainability and craftsmanship at the core of everything they do. Major shoutout to @sandergansen who proudly wears their clothing whereever he travels to, and the whole Estonian ecosystem that has innovation in their DNA. The country with the most unicorns per capita. This is one of the most exciting brand launches we have and more to come after this to make the virtual world more fashionable than ever.