
Founder CEO - Cultura $oul | Fractional CMO| Creative Producer | Publicity Consultant | Views & Thoughts expressed are Personal | IND + CA + SE-Asia.
India
Joined March 2010
- Tweets6.9K
- Following1.5K
- Followers875
- Likes7.8K
Pinned Tweet
Good old memories..
Indian shares subdued as rising crude prices eclipse IT gains reut.rs/4smPt3M reut.rs/4smPt3M
Feels like a kindergarten fights. Targeting Indian companies and leadership roles in the US through short-sighted policies isn't strategic, it’s counterproductive.
#apolitical #india #usa
Is AI really a pain in the ar**?
AI is making information widely accessible, democratised access. Now the world can cultivate curious minds with such tools that make information accessible.The foolish utilisation of the tool is because of the Humans x AI
instagram.com/reel/DdxAOcloZ…
For Gen Z, AI literacy is quickly becoming a career advantage. Young people are using AI tools to work more efficiently, strengthen their skills and unlock new earning opportunities reut.rs/4z5cURq
How is AI a pain in the ar** ?
It makes information widely accessible, so, for those who are truly inquisitive and energize on gaining information. It's facilitating like a trusted intelligent assistant? So, is it an arse or even a pain-point?
#AI #monday
instagram.com/reel/DdxAOcloZ…
Ensuring we experience and learn about the rarely documented history of great men of our nation, in the form of Cinema/Story is Mr. @moolans
I never googled what happened around the world on my birthday (23rd March), in short didn't quite pay attention to someone iconic.
#GDN – at Cambourne, England
Looking forward
We’re pleased to welcome Vani Madhavi Avasarala, Founder & CEO, Cultural Soul, to CEF 2026 — bringing insights on cultural intelligence, storytelling, community and the role of culture in shaping creative strategies.
#CEF #CreativeEconomyForum #CGVIAwards #RiseOfCreativeBharat
Meta settlement opens new front in global fight over social media harm reut.rs/4cf2RAa reut.rs/4cf2RAa
Culture was built in Chennai. The company arrived in Mumbai.
#HYBE Chose Mumbai; Korea's Intelligence Chose #Tamil Nadu. The Country That Read India Right. The Company That Followed the “Traditional” formula-advisory class for business.
#culture #kwave
vanimadhavi91.substack.com/p…
AI watermarking is raising the value of human writing, not killing it. As a writing enthusiast with a dedicated focus on sharing market insights, culture trends and intelligence on LinkedIn and Substack, I vouch for this sentiment.
marketing-interactive.com/ai…
Vani Madhavi retweeted
After years of pointing out to brands that use a headline in Hindi-written-in-English-script for pan-India advertising, I'm so happy to *finally* see Zomato doing it the way it should be done! Even Goa and Ahmedabad have their local variants. My favorite is Chandigarh :)
A Cultural $oul™ pov on “HBR’s Must Read On Strategy”- Cirque Du Soleil case and observations on Blue Ocean Strategy.
#CirqueDuSoleil #RedVsBlue #BlueOceanStrategy #Strategy
#CulturalSoul #OneMove
open.substack.com/pub/cultur…
Canal+ says fourth 'Paddington' movie is in works reut.rs/44UF18J reut.rs/44UF18J
Coca-Cola, battling high aluminium costs, loses market share in India reut.rs/4vZtwrR reut.rs/4vZtwrR
2 Videos. 1 Co-Founder. 70,000 Customers. 1 Principle.
Just a video that showed a frustration millions of people had been living with silently, solved in real time. Drew Houston did not describe the product. He demonstrated the experience.
@Dropbox
open.substack.com/pub/cultur…
Vani Madhavi retweeted
Deeply saddened and shocked by the passing of K. Bhagyaraj sir.
It feels especially unreal because I had the opportunity to meet him recently at Khushbu’s daughter’s wedding and spend some time with him.
Bhagyaraj sir was a creative genius whose contributions to Indian cinema go far beyond what many people know. He was the original creator behind stories that went on to become landmark Hindi films and career-defining milestones for so many of us.
Woh Saat Din, adapted from his work, became one of the most important films of my career. Mohabbat, with its story, screenplay and dialogues by Bhagyaraj sir, not only gave us a memorable film but also helped launch the journey of Indra Kumar and Ashok Thakeria as producers through Maruti International.
Later, Beta, another adaptation of his brilliant writing, became a blockbuster and remains one of the defining films of its era. Boney and I had acquired the rights and passed them on to Indra Kumar and Ashok Thakeria during a difficult phase in their journey. The film went on to become a massive success, with all of us receiving tremendous recognition.
Another remarkable example of Bhagyaraj sir’s brilliance was Mujhse Shaadi Karogi. Directed by David Dhawan, produced by Sajid Nadiadwala, and starring Salman Khan, Akshay Kumar and Priyanka Chopra, the film’s story and screenplay were by Bhagyaraj sir and adapted into Hindi by Anees Bazmee. The film became a major success and marked another important milestone in Akshay Kumar’s career.
The seeds of all these successes were planted by Bhagyaraj sir. We adapted his stories for Hindi audiences, but the true creator was always him. His writing touched countless lives and careers, mine included. He helped shape the journeys of actors, filmmakers and producers across generations, often without receiving the recognition he truly deserved.
I will always remain grateful for what he contributed to my career and to Indian cinema as a whole. His legacy will live on through the stories he created and the countless people he inspired.
My heartfelt condolences to his family, friends and loved ones. He will be deeply missed.
Rest in peace, Bhagyaraj sir. 🙏
The story of how a sledgehammer in 1985 became a $57 billion management philosophy is worth a morning read.
The #Haier story, The true perks of Culture-setting example
#leadern #vision #culture #brand #trade #MotivationDaily
bit.ly/4enEz8E
IP is a joke still, because in creativity we can always get away with "Inspired by". Only recently we see the screws tightened around due-credit and rights.
Original Score Vs Telugu Mainstream Movie adaptations (With rights or not I am not sure)
youtu.be/KchmbBYQkKY?si=YbjX…
A publisher asked Jeff Bezos to delete the negative reviews in 1995. He responded:
"We don't make money when we sell things. We make money when we help customers make purchase decisions." The community he built on that principle is worth $2 trillion.
open.substack.com/pub/cultur…











