Manoj Bash retweeted
I posted about AI Song Ads a month ago. It went super viral and now Iman Gadzi taking it over to the coaching industry
Bro's using hooks from Reddit confessions and driving traffic to the advertorial page is quite a smart move lol
AI Song Ads + advertorial = $$$
If you're doing ecom and still sleeping on AI Song Ads idk what the fuck you're doing
Manoj Bash retweeted
Took a few days off X and came back to everyone fighting about incremental attribution
So here's the simple version:
When you open your dashboard
Meta claims a number
Google claims a number
Klaviyo claims a number
Add them up and the total is higher than what Shopify revenue is
Nobody's lying. They're all counting the same sale.
That's the problem incrementality exists to solve.
Platform attribution asks: which ads did this buyer touch before purchasing?
Incrementality asks: would this purchase have happened anyway?
They're completely different questions
Clearest example is branded search
Someone googles your brand name
Your paid ad sits directly above your own organic listing They click the paid one
Google reports a conversion and a beautiful ROAS
You just paid for a click you were already getting for free.
Retargeting does the same thing
Someone adds to cart, sees your ad two days later, buys.
Meta takes the credit.
But that person also got your abandoned cart email, your SMS, and still had your tab open
That revenue was already yours
So use platform attribution for creative decisions
Ad A vs ad B inside the same inflated system is still a fair comparison
And use incremental attribution for budget decisions
Manoj Bash retweeted
Long form Crazy Drama Ai Ads are absolutely ripping for us
Launched this ad few months back and it's still the top spender for a supplement brand
If you haven't tried it yet give this a shot
Crazy Drama Ads might be your next winner
Manoj Bash retweeted
A lot of you asked how we come up with the AI song concepts. Here's how we actually do it
First, why they even work
A song has a totally different fatigue curve than a script. A spoken claim gets worse on view three. A catchy hook gets better on view three
That's the whole reason this ad has been our top spender for months while everything else died out in a few weeks
Okay, now let me explain the method
1. The song is about their life, not your product
biggest mistake you'll make is writing a jingle. verse is the problem, chorus is the turn, product shows up once at the end
2. The lyrics come from reviews
Pull your 2 and 3-star reviews, your support inbox, Reddit
You're hunting for sentences people actually said. Our best lyric was taken almost word for word from a review.
3. Pick the emotion before the genre
frustration → country or blues
relief → acoustic, folk
confidence → hip hop
absurd → pop punk
genre comes from what they feel, not what you like.
4. Write the chorus first and make it one sentence
your chorus is your hook. if that line wouldn't work on its own as a static, the song won't convert
5. Be way more specific than feels comfortable
"3am" not "at night." melody carries specificity in a way a script can't, and specific is what makes it relatable
6. Generate long, cut short
Suno gives you 4 minutes you need 15 seconds. Make 20, keep 2, cut the best 8 bars.
7. Keep the visual cheap and native
The song is the ad. Over-produce the visual, and you kill the native feel that got you the attention
8. One winning song is ten ads
Same lyrics, new genre
Same melody, new lyrics
lyrics on screen vs off
That's why ours is still running. We didn't find an ad, we found a winner template
Steal it.
Manoj Bash retweeted
Launched the new iteration using the same Song with different visuals today
Already started printing at 5X ROAS
Suno Ai Song Ad is the game for real
Manoj Bash retweeted
Calling all creative strategists!
We're hiring at MANOFY
If you can research an avatar, build concepts, angles, and write scripts that actually convert, we want you.
Fill out the form to apply 👇
Manoj Bash retweeted
Suno Ai Song Ads are absolutely ripping for us
Launched this ad few months back and it's still the top spender
If you haven't tried it yet give this a shot
Suno Ai Ads might be your next winner
Manoj Bash retweeted
Meta just nuked all ad account agencies?
heard it from someone
is your agency ad account working?
Manoj Bash retweeted
Hiring a cracked media buyer at my agency
If you've managed over $250k/mo on Meta for DTC brands
You're qualified to apply
Apply below 👇
Manoj Bash retweeted
I have seen many dropshippers fail just because they scaled the broken funnel
When you don't have much back up capital, don't scale too fast when you are below BE ROAS.
I see many of you are fascinated with the Shopify dashboard revenue and try to brag about it
But when your P&L dashboard says otherwise, you will fail miserably
Even If you're running subscriptions, stay aware of your CAC payback period and focus on improving your LTV: CAC ratio, otherwise no one will come to save you
When you start to see some traction and your concepts hit, then don't be afraid to scale the fuck out of it.
We did exactly this for a wellness brand and scaled the shit out of it
Manoj Bash retweeted
Most of you are struggling with ban waves
while we're printing the fuck out of Meta
spent $385k last month and we did $1.99M in revenue at 5.16 ROAS
The perks of having Zuck as your best friend lol
Manoj Bash retweeted
while everyone's bms are getting cooked, this single ad spent $38k in the last 30 days at a 6.44 roas
$245k in revenue from a single ad
scaling this bad boy hard this month
Manoj Bash retweeted
Many of you asked Is Dubai safe or not
Here’s my honest opinion:
Dubai is pretty much safe right now.
I was there during the missile attacks as well, first couple of days were tough but with the air defense system they got, you actually feel safe even during the war.
I went back again last week and honestly it’s a great place to lock in and build a strong connections with like minded people.
Manoj Bash retweeted
Ecom tip: if you’re ever struggling to ideate your next winning ad, get yourself a vanilla ice latte and a Shisha(Marbella flavor) and see what ideas your mind can access.
I just do this and always come up with a banger.
Hope this helps:)
Manoj Bash retweeted
Once you hit $1M/mo with Meta Ads
Give Snapchat Ads a shot
We spent $159k last month and added $3.1M in revenue while maintaining a 19.52 ROAS with Snap ads.
I know the ROAS is nuts, and it's fucking possible with Snapchat.
Manoj Bash retweeted
Meta needs to hit a certain % of bans to say they are working against fraud, so everyone is happy, and they’re giving the AI the allowance to just auto-ban everything that has suspicious movement
It can be a fake account, an account only using FB accounts and not actually being used properly, proxies, sus names, company addresses not matching with the BM & ad account, things like that
It’s just AI being AI
Best setup as usual is a BM created by a profile that has your real name, your real ID is verified, everything matches, and you’re just chilling
We’ve had 0 bans for many clients for sooo long
I’m also not the biggest fan of agency ad accounts because even if you’re at high spend, you don’t really have any benefits from it
If it’s on your own BM and owned by you, at least you get qualified for an account manager that actually can do things and help you when you need it
Get it sorted so you don’t lose the momentum going into Q4



















