Manu Chatlani (@manuchat) header
Manu Chatlani (@manuchat) profile picture

Periodista. Adicto al espresso ☕️. Díscolo y displicente e ingobernable. Amo al @arsenal, la música de Fito, Calamaro y los Stones.

Metropolitana de Santiago
Joined July 2007
Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)Photo by Manu Chatlani (@manuchat)
Manu Chatlani retweeted
#ÚLTIMAHORA | China confirma que no emitirá LaLiga y rechaza las explicaciones del Real Madrid sobre la polémica con Mbappé
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Bestial esto de Firefox. It’s time to come back to Firefox. The Internet you loved is still here. youtu.be/E2AoYIKwJqM?si=EiN6… vía @YouTube
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"World Building", a big agency term used endlessly in pitches by ECDs and heads of media departments for multi-billion dollar holdco advertising conglomerates, has trickled down to content creators. I think there will be a collision of sorts at Cannes Lions next summer. I'd almost bet on it.
Everyone is making content now: the founder is online, they've hired creators, people get it. The next step, is adding a creative direction throughline at the brand level or campaign level, to begin to make it all feel more like a world
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Manu Chatlani retweeted
A new section for long-form videos is now available on the profiles of creators who have access to the feature 👀
Here's everything you need to know about Instagram's new long-form video test 👀 Instagram is testing “Features,” a new format that lets select creators publish horizontal videos up to 90 minutes long, targeting podcasters, comedians and other creators. 🧵
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Ok. Llegó alerta Senapred. Pero llegó 4 veces.
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Volver a Fito. Luego a McCartney. Justo y necesario.
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Its a bold move. Will it pan out? Lets see.
instagram wants to own the entire audience journey. reels become a discovery surface to push people further into serialized content and, eventually, long-form. here’s what that funnel might look like for a brand.
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Manu Chatlani retweeted
Many of us lived through the IGTV experiment. We shall see if it was ahead of its time. Regardless, I don’t blame IG for trying to get a piece of this action.
Today Instagram announced they are testing long-form horizontal videos called Features. The platform wants to be a place where you watch a 90 second video and a 90 minute video. All on your TV. They are also testing Lives in the Reels tab, a hub for Series, and more.
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Manu Chatlani retweeted
Instagram is launching support for long-form and horizontal videos 👀 📹 @ColinandSamir
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Its going to get brutal vs Youtube.
Today Instagram announced they are testing long-form horizontal videos called Features. The platform wants to be a place where you watch a 90 second video and a 90 minute video. All on your TV. They are also testing Lives in the Reels tab, a hub for Series, and more.
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Fue atómico. Y una inyección de felicidad a la vena. Gracias por eso @FitoPaezMusica. Tremendo lo de ayer en Bamba.
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Manu Chatlani retweeted
Give the copywriter a raise. Immediately. 👏🏽
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"Going viral is wonderful. It’s the goal of every piece of content your brand makes. But it needs to move the right needle. If it’s not increasing booking requests for me or increasing sales/sign-ups for you, it’s just vanity." vía @unmarketing
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“The most creatively extreme third of multi-market campaigns reported 57% more business results than the least extreme third.” Andrew Tindall: Is your global campaign just another gray car? thedrum.com/opinion/andrew-t… vía @TheDrum
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