
Happily married dad of 3 lads • Devouring podcasts, ice cream and Steelers like mad • Always opening another tab • Lectionary thoughts @todaysreadings my mag
Arlington, VA
Joined April 2008
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Mark Alves retweeted
Salience is now live: connect your website for free and start measuring first-party data that most teams never see, let alone act on.
Your server and CDN logs show what is actually reaching your site, what gets requested, how often crawlers return, what your infrastructure serves them and where things go wrong.
Built alongside my co-founders @ndredding and @channel5 , Salience is designed to make that raw log data genuinely useful and actionable in real time.
That includes seeing how search engines and AI crawlers such as ChatGPT and Claude interact with your site: which pages they visit, how frequently they return, what they request and whether they encounter errors.
We originally built it off the back of problems we were solving for clients, particularly around crawling, indexing, and AI visibility across products, collections and editorial content, and large marketplace listing websites while giving teams access to a layer of insight they’d rarely had before.
It’s designed for a broad range of sites, from Shopify and BigCommerce stores through to publishers, marketplaces and larger businesses running custom technology stacks.
It’s also useful beyond #SEO and search, with insights for development, content and security teams, whether you’re in-house, an agency or a consultant.
We’ve already had some great feedback from beta users, so thank you to everyone who has tested it so far.
We’d love more of it: what’s useful, what’s missing and what could be better.
There’s a working demo to explore, or you can connect a production site for free and see what your own data tells you.
Please share it with anyone on your team who might find it useful.
Visit: salience.com for more detail.
Mark Alves retweeted
Are SEOs actually scared AI will take their jobs?
Rather than guess, I want data.
I’m surveying SEO/search professionals about AI, job security, career anxiety, and how sentiment has changed over the past year.
6 questions. <5 minutes. Anonymous.
Take it + please RT with your network.
docs.google.com/forms/d/e/1F…
Mark Alves retweeted
Been scheming this up over the summer and really pleased with how it came out, especially the set! There’s so much storytelling potential in college wrestling and we’re always looking for fun ways to deliver on that. Hokies are coming!
Mark Alves retweeted
I don't lightly recommend "must reads". This is definitely one. Every US Catholic should read this and have your conscience properly informed. Be warned: it is long, but every word is important.
open.substack.com/pub/liturg…
Mark Alves retweeted
NEW: The Pittsburgh Post-Gazette will continue publishing! It has been acquired by the nonprofit Venetoulis Institute, which runs the Baltimore Banner. My story here: nytimes.com/2026/04/14/busin…
Mark Alves retweeted
Pushed myself to try something new and I'm proud of how it turned out! Shoutout to the Celtics for the inspo
Mark Alves retweeted
“Here’s a picture of my wife.”
“Wow she’s a real catch!”
Gene Steratore: “actually…”
Mark Alves retweeted
Can self-promotional "best" lists actually boost visibility in ChatGPT? 🥇
They let me back on the Ahrefs blog to try and find out, and share one change we're going to be making.
After dozens of hours categorizing brand rankings and page types, I finally have some of the answers I was looking for.
(And more questions I would love to tackle in v2 if there's enough interest).
There might be a link to check out in the comments.
Thank you! 🙏
Mark Alves retweeted
If 100 people ask ChatGPT the same question, how many different answers will they get? 🤔
Drives me bananas there's no good data about this.
So... let's do it ourselves. Volunteer to help out here: forms.gle/xHuGQcBSPqX7ukQJA
Mark Alves retweeted
The Quality Rater Guidelines updated!
Three new examples were given to the raters when assessing needs met. All of them have the rater evaluating the text of an AI Overview.
Wrote more about this in a blog post 👇
Mark Alves retweeted
new song this friday called "Telephone Pole"
new album this year called "77"
can't wait to share more
stem.ffm.to/telephonepole
Mark Alves retweeted
The April 2025 edition of #BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out 👀 hub.seofomo.co/surveys/best-…
Mark Alves retweeted
On April 10 1925, a young writer published his 3rd novel – a commercial disappointment about a man passing for white. 100 yrs later, Pulitzer Prize winner Wesley Lowery reveals the century-old secret hidden in that literary masterpiece:
"The Great Gatsby" dlvr.it/TK1LHB
Mark Alves retweeted
Can't believe I have to say this again, but you shouldn't be hosting with your domain name registrar. Even though they love to "upsell" you on domain hosting packages.
You should use separate companies for domain registration, DNS, and web hosting—three different providers—for security reasons. If a hacker gains access to your website and all services are with one company, they can take control of everything.
By using different companies, a breach in one account won’t automatically compromise the others. If your website is hacked, your domain remains safe. If your domain is compromised, your website stays intact (as long as you have backups), allowing you to move it to another domain while recovering the original. If your hosting is affected, you can change DNS settings and restore your site on a new host.
As someone who runs a stolen domain recovery service, I’ve seen businesses—including e-commerce sites—lose everything simply because they relied on a single provider for all three services.

























